In an effort to build customer engagement, an increasing number of airlines are creating an active social media presence — Twitter accounts, Facebook pages, and check-in locations for location-based apps. SimpliFlying, “a unique blog offering insights, hindsights, and foresights into the world of airline and airport branding”, has created an infographic that shows how the airline industry has allocated resources to social media. We all know that it’s easy to set up social media profiles, but many brands fail to follow through and dedicate the huge amount of time and energy it takes to gain followers and create meaningful dialog. And who could forget the string of recent airline-industry PR debacles that had the companies scrambling to redeem themselves? These days, a social-media presence is vital for public relations, branding, marketing — everything, really.