The Perfect Length of a Tweet is 71-100 Characters

All Tweets are the same, right? Fewer than 140 characters.

The perfect length of a Tweet is 70-110 characters

It’s not readily apparent that the length of a Tweet has an impact on the number of people who engage with it. Advertisers who use Twitter to reach their customers need all the insights they can get, especially those who are paying for promoted tweets. A recent study by Track Social, a social media analytics firm, looks at the effect of Tweet length on response levels as measured by retweets.

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