20 LinkedIn Mistakes That Turn Off Potential Customers

Are you getting good results on LinkedIn?

20 LinkedIn Mistakes to AvoidThe professional social network is a force to be reckoned with. It’s a great tool for businesses looking to increase traffic and leads, as well as for people searching for new career opportunities who want to market their expertise. It’s an easy-to-use portal that facilitates the exchange of ideas whose primary purpose is to cultivate professional relationships, and its mentality and etiquette are vastly different than on Twitter and Facebook.
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When to Post on Facebook, Twitter, Google+, LinkedIn, and Pinterest

 Social media is always on.

When to Post on Facebook, Twitter, Google+, LinkedIn, and PinterestDetermining the best times to post on Facebook, Twitter, Google+, Pinterest, LinkedIn, and blogs is vital to content marketing success. The optimal time to share on each platform may vary depending on your audience, of course. The nature of your business and data about when your audience is active should inform and drive your timetable so that you maximize your reach and virality.

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8 LinkedIn Tools for Business

LinkedIn connects marketers to millions of affluent, ambitious, and influential professionals. 

LinkedIn tools for business

The undisputed leader in business and career-oriented social networking, LinkedIn’s valuable demographic is sought after by marketers. It can help you grow professionally and improve your organization’s networking effectiveness. From contact management to tracking marketing campaigns, these LinkedIn tools will help you leverage the platform to its full potential.

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Social Media Image Dimensions: The Ultimate Guide

Visual marketing plays an important role in brand awareness and outreach.

Social media image dimensions for Facebook, Twitter, Google+, LinkedIn, Pinterest, Instagram, and YouTubeBrands experience almost 50% more audience engagement when sharing an image or video on their social media platforms, which is why social networks are increasingly featuring and promoting visual content. Optimizing your visual space online is key to achieving maximum exposure for your name and your brand, and helps build your fan base.

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Social Media Image Sizing Cheat Sheet [Infographic]

Make sure that you have attractive, consistent visual branding across all of your social media platforms.

Social media profile sizing cheat sheet for Facebook, Twitter, Google+, YouTube, LinkedIn, and Pinterest

Visual marketing is a breakout trend on social media sites. Companies need to “show” instead of “tell”, and social networks are tapping into our desire for beautiful imagery and design. While content is a huge driver of  awareness, dazzling visual depictions create awareness and differentiation on a more visceral level.

Whether you’re just getting started with social media marketing or you’re a veteran, setting up profiles on all of the various social media sites can be a daunting process. It requires good planning and execution to ensure that your brand has a consistent visual voice on Facebook, Twitter, Google+, YouTube, LinkedIn, and Pinterest.

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The Gap Between Social Customers and Social Marketers

More than three-quarters (76%) of social media marketers say they know what their customers want, but only one-third (34%) have actually asked them.

Shocking, right? One of the basic tenets of marketing — know your customers — is being ignored by the vast majority of brands that are trying to achieve success with social media marketing. There’s a major disconnect between what consumers desire and what they actually receive from the brands they follow on social networks. It’s no wonder marketers have trouble getting good results.

A revealing research report from the team at Pivot documents the growing gap between marketers and customers. The data shows that consumers and brands are far apart when it comes to perceptions, behaviors, attitudes, and expected benefits. This divide, which industry analyst Brian Solis calls the perception gap, presents a problem for brands that are trying to maximize user engagement and conversion rates on social media platforms like Facebook and Twitter. Marketers must reach out directly to their audience and offer them what they want — if they don’t, they’ll suffer the consequences in terms of awareness, engagement, and revenue.

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LinkedIn is the Best Social Network for Improving SEO

When it comes to sharing links, Facebook and Twitter immediately come to mind as the social networks of choice. Dan Zarrella, HubSpot social media scientist, recently conducted a study of link sharing and SERP (search engine results page) correlation on the top three social media platforms — Facebook, Twitter, and LinkedIn — to determine which platform improves search engine results the most. Surprise, it’s LinkedIn!

LinkedIn is the best social network for improving SEOThis is important because receiving more shares creates a snowball effect. Each time your content is seen and shared, you receive an inbound link. The more links your article has, the higher the authority rank it is given by search engines. This results in higher search engine placement and, along with it, more site traffic.

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Social Media Sites Are Now Used by 65% of Adults Online

A new report from the Pew Internet & American Life Project on social media reveals that nearly two-thirds of adults on the Internet say they use social networking sites such as Facebook, Twitter, and LinkedIn, up slightly from a year ago. Drilling down further, the research also shows that social media use among Baby Boomers is growing at a faster clip — among users aged 50-64, 33% say they visit a social network daily, a 20% increase from last year.

Among online adults:

  • 83% of 18-29 year-olds
  • 70% of 30-49 year-olds
  • 51% of 50-64 year-olds, and
  • 33% of those ages 65 and older

use social-networking sites.

Users generally enjoy their experiences, describing them as mostly “good”:

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10 Tools for Measuring Your Social Media Influence

Meaningful exchanges constantly take place all over the social Web on a variety of platforms, connecting people and enabling them to share, critique, and interact with content 10 tools to help measure social media influenceand with each other. The type of information we share reveals a lot about who we are, who we know, and what we know — people tend to talk about the things they care about/are most knowledgeable about with others who are interested in similar subjects. The impact of those relationships affects our Web authority.

Social influence occurs when a person’s thoughts, feelings, or actions are affected by others. Essentially, influence is the art of persuasion — the ability to cause a change in mindset or actions so someone thinks or behaves in a certain way. In the world of social media marketing, influence is currency. In order to raise awareness, foster brand advocacy, win attention, and generate real-world action, businesses want to know the answers to questions like:

  • Who are the influencers in my brand category and how do I find them?
  • What are they saying about my brand?
  • How many of my Twitter followers are clicking my links and retweeting my content?
  • Does my Facebook page create the kind of engagement I’d hoped?
  • What is my brand’s “true reach”?

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Are Social Media Companies Overvalued? [Infographic]

Are we experiencing a tech bubble in shares of social media companies?

When LinkedIn recently went public with a blockbuster IPO, its shares were priced at $45 and they skyrocketed to over $100 in the first day of trading, a valuation of $8.9 billion. Hysteria ensued about the ballooning stock price amid warnings about the formation of a new speculative bubble in tech stocks. Its shares have since come down, but the last time I looked they were still a very healthy $88 per share, enough to please anyone who was in on the initial public offering — and then some.

In addition to LinkedIn’s IPO, there have been some other recent developments in the world of social media finance:

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