10 Examples of Social Media ROI [Infographic]

Does social media drive ROI? Many brands are still plagued by this question. 

Social media ROIThe immediacy and visibility offered by social media marketing has convinced most business owners that it’s worth their time and effort, but calculating its effectiveness is another story. Best practices for measurement are still evolving, and even though brands are committing an increasing percentage of their budgets to social channels, many are still skeptical about its value and return on investment (ROI). What’s a marketer to do?

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4 Ways Twitter Helps SMBs [Infographic]

A mutually beneficial relationship between SMBs and their Twitter followers drives brand ROI and consumer value.

4 ways Twitter helps SMBsPeople who follow small to medium-sized businesses feel more engaged with them and are more likely to purchase from them, recommend them, retweet their content, and share positive experiences about them with their networks, according to a report from Market Probe International.

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The Importance of Brand Recommendations in Your Marketing Strategy

Knowing why and how consumers use recommendations will help you create more effective marketing programs.

Facebook likes are viewed as recommendations by consumersAccording to research conducted by Nielsen, we know that 92% of consumers report that “word-of-mouth and recommendations from people [they] know” are the leading influence on their purchase behavior. Only 37% trust search engine ads, and just 24% trust online banner ads. They trust their friends and family the most when looking for brand recommendations. But what types of recommendations carry the most weight?

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17 Pinterest Metrics Every Brand Should Track

Are you measuring your Pinterest marketing initiatives?

Pinterest users spend more money, shop more frequently, and purchase items more often and in larger quantities than users on any other social networkPinterest has established itself as the dominant online source of visual inspiration. The social bookmarking site enables users collect and share photos of their favorite events, interests, and hobbies. Pinterest users spend more money, shop more frequently, and purchase items more often and in larger quantities than users on any other social network. It has become a huge traffic referral for businesses, but marketers often struggle with Pinterest content strategies. Enter Pinterest metrics.

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10 Tips for Better Facebook Status Updates [Infographic]

How do you increase Facebook engagement? Write better status updates.

10 social status update tipsWording is everything when it comes to Facebook. It’s essential to offer concise, easy-to-understand content with clear calls to action. Posting interesting facts, tips, and images and specifically asking your fans to comment on them can inspire interaction and dramatically improve your Facebook fan engagement.

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The 4 Most Effective Twitter Calls to Action

What should I tweet?

4 Most Effective Twitter Calls to ActionThis is one of the most common questions that brands ask. Data from a recent study conducted by Optimal indicates that Twitter delivers a smaller — but more active — audience than Facebook. But Twitter is less understood as a marketing channel, and many social media marketers are unsure about what to do when it comes to executing well-planned promotional strategies on the platform. So what can you do to jumpstart a Twitter initiative using 140 characters or less?

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4 Tips for Providing Value to Your Social Media Fans [Infographic]

Attract brand ambassadors by building relationships with fans and offering them what they’re looking for.

Attract social media brand ambassadors by providing valueWhether your customer community is large or small, the glue holding it together is devotion to your brand and the products/services you sell. Your social media fans will purchase more from you and are more likely to spread the word about you than customers who haven’t connected with you via social media.

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