The Role of Color in Marketing [Infographics]

Use the right colors to increase brand recognition and drive purchasing.

The role of color in social media marketingIt’s more important than ever for brands to project their value. Marketers in general understand the need for consistency in color and design. But it’s also vital to move beyond the standard logo and tagline and take a holistic approach to evoking emotions among potential customers across all of your marketing channels — including social media sites. You can use color to your advantage.

Read More

Blogs Influence Consumer Spending More Than Social Networks

Blogging breeds community, where influence is born.

Blogs Influence Consumer Spending More Than Social NetworksA new survey from Technorati has found that many consumers are turning to blogs when they’re looking to buy something. They rank blogs as the third most influential digital resource (31%) when it comes to making purchase decisions, following retail sites (56%) and brand sites (34%). But it turns out that where brands are spending is not fully aligned with how and where consumers are seeing value and being influenced.

Read More

Find and Reserve Your Social Media Name

Grab your name and secure your brand before someone else does

Find and reserve your social media nameA consistent social media identity across the Web is crucial for brands. Whether you’re trying to develop your company’s personality or your own, having many different names  creates confusion and dilutes the impact of all of your social media marketing activities.

There are hundreds of sites that can host your profile, but being the first to claim your name on every one can be difficult. Most of them prevent automated sign-up processes, so you need to manually create a profile for each.

Read More

Get More Retweets [Infographic]

Have you ever tried to figure out why some of your tweets are retweeted more than others? Or why some of them are ignored? 

The Art of Getting More RetweetsThere are a few techniques that can help you spread and amplify your tweets, including tweeting at ideal times and using popular Twitter hashtags. I’ve covered a few of them in two recent posts, Facebook, Twitter, YouTube: Strategic Marketing Best Practices and 11 Effective Twitter Strategies for Brands.

Here’s an infographic from Quick Sprout that summarizes some best practices and common factors that contribute to retweeting success…

Read More

Social Media Marketing Has a Major Influence on Moms’ Buying

Want to market to socially-savvy moms? 92% of them buy products based on social media recommendations.

How do moms use social media to make buying decisions?Data from a new study by Child’s Play Communications, specialists in connecting companies with moms, shows that moms are increasingly using social networks to research products. Presented at the Marketing to Moms Conference in Chicago,“How Moms are Using Social Media Right Now — and How You Can Make the Most of It”, also found that Facebook and blogs have the largest impact on their purchasing decisions.

Read More

How to Improve Your Facebook Fan Engagement

Facebook marketing isn’t only about what you say — it’s also about when and how you say it.

The key message from Buddy Media’s latest study, Strategies for Effective Wall Posts: A Timeline Analysis, is that brands aren’t taking full advantage of Facebook’s timeline. In the process, they’re missing opportunities to increase audience engagement.

Maximize Facebook fan engagement and interactionFacebook’s new timeline, rolled out earlier this year, caused a major shift in strategy for brands. Marketers have experimented with design elements like cover images, private messages, and pinned posts, but they still don’t have a clear understanding of how to optimize fan interaction. Your fans interact with you in different ways — Likes (79% of all interactions), comments (15%), and shares (6%) — and each offers an important opportunity for conversation with your audience.

Read More

LinkedIn is the Best Social Network for Improving SEO

When it comes to sharing links, Facebook and Twitter immediately come to mind as the social networks of choice. Dan Zarrella, HubSpot social media scientist, recently conducted a study of link sharing and SERP (search engine results page) correlation on the top three social media platforms — Facebook, Twitter, and LinkedIn — to determine which platform improves search engine results the most. Surprise, it’s LinkedIn!

LinkedIn is the best social network for improving SEOThis is important because receiving more shares creates a snowball effect. Each time your content is seen and shared, you receive an inbound link. The more links your article has, the higher the authority rank it is given by search engines. This results in higher search engine placement and, along with it, more site traffic.

Read More