Here in the U.S., the big kid on the social media block is Facebook. But a look at social networks around the world shows that there are many platforms competing for niche markets.
This informative infographic from Ignite Social Media offers some interesting statistics. It shows the rising stars and the fading lights of social media, as well as stats about what kinds of people are using which apps. Have you ever wondered which social networks are most popular with men? With women? Which platform has the oldest demographic? Where do the wealthiest among us go for their networking needs? The background data for this analysis came from Google, largely through Google Insight for Search and Google Ad Planner.