Blackbaud, NTEN, and Common Knowledge have released their fourth annual Nonprofit Social Network Benchmark Report, a yearly analysis of how nonprofits are using social media platforms like Twitter and Facebook. This year’s report highlights 12 key social media insights for nonprofits that are intended to help the sector become more effective at using social media to drive value and raise awareness for their causes.
Conducted between January 24th and February 21st this year, over 3500 nonprofit professionals completed an online survey around two main categories:
- Commercial social networks: The use of social networks like Facebook, Twitter, Linkedin, and Google+
- House social networks: The use of social networks built and managed by nonprofits themselves