Use Pinterest Web Analytics to Jumpstart Your Social Media Marketing

Pinterest Web Analytics gives site owners insights into how people are interacting with pins that originate from their websites.

Use Pinterest Analytics for marketingWith more than 48 million users, Pinterest is one of the most popular social networks on the Web. Rather than telling people about your products, Pinterest makes it possible to show what you have to offer. Companies are increasingly using the platform to reach new audiences, increase visits to their websites, and generate leads and sales — and it’s working.

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18 Tips for Optimizing Your Pinterest Images to Improve SEO

Pinterest is perfect for businesses with small marketing budgets, and you can improve SEO and drive traffic by optimizing your images.

22 Tips for Optimizing Pinterest Images to Improve SEOThe image-based social media site is an online bulletin board that lets you collect and share images by “pinning” them to virtual boards. It has been one of the fastest-growing consumer Web properties — according to comScore, it ranked 28th among U.S. Internet users in January, with about 30 million unique visitors.

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Facebook, Twitter, Pinterest, and Instagram Demographics

67% of online adults use social networking sites. But who exactly are the people who use Facebook, Twitter, Pinterest, and Instagram?

Social media demographics for Facebook, Twitter, Pinterest, Instagram, and Tumblr Some very useful social media demographics are outlined in a recent report by the Pew Research Center’s Internet and American Life Project. The study reaffirmed that young adults aged 18-29 are more likely than others to use major social networks (83%). It also substantiates that women are more likely than men to be on these sites (71% vs. 62%), and that people who live in urban areas are significantly more likely than rural Internet users to use social networking (70% vs. 61%).

The analysis also takes a deeper dive into statistics such as the race/ethnicity, education, and household income of people who use social media sites. This information can help you refine your social media marketing initiatives to find leads, increase sales, and improve branding.

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Social Media Image Sizing Cheat Sheet [Infographic]

Make sure that you have attractive, consistent visual branding across all of your social media platforms.

Social media profile sizing cheat sheet for Facebook, Twitter, Google+, YouTube, LinkedIn, and Pinterest

Visual marketing is a breakout trend on social media sites. Companies need to “show” instead of “tell”, and social networks are tapping into our desire for beautiful imagery and design. While content is a huge driver of  awareness, dazzling visual depictions create awareness and differentiation on a more visceral level.

Whether you’re just getting started with social media marketing or you’re a veteran, setting up profiles on all of the various social media sites can be a daunting process. It requires good planning and execution to ensure that your brand has a consistent visual voice on Facebook, Twitter, Google+, YouTube, LinkedIn, and Pinterest.

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Facebook Lags Behind Pinterest in Social Shopping Engagement

Pinterest is superior to Facebook at stimulating conversations about consumer products.

According to a recent report from BizRate Insights, Pinterest is better at inspiring and driving purchases than Facebook — 69% of online consumers who visit the social network have found an item they’ve bought or wanted to buy, while only 40% of Facebook users report similar results.

Pinterest is better than Facebook at driving sales of consumer goodsPinterest’s goal is to connect everyone in the world through the things they find interesting. The site is beautifully designed and truly engaging. With millions of new pins added every week, Pinterest is connecting people all over the world based on shared tastes and interests. The site has more than 23 million unique visitors a month who spend an average of 89 minutes pinning and re-pinning images. It has established itself as the leading source of visual inspiration in today’s social media landscape.

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Social Media Marketing Has a Major Influence on Moms’ Buying

Want to market to socially-savvy moms? 92% of them buy products based on social media recommendations.

How do moms use social media to make buying decisions?Data from a new study by Child’s Play Communications, specialists in connecting companies with moms, shows that moms are increasingly using social networks to research products. Presented at the Marketing to Moms Conference in Chicago,“How Moms are Using Social Media Right Now — and How You Can Make the Most of It”, also found that Facebook and blogs have the largest impact on their purchasing decisions.

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30 Resources and Tips for Using Pinterest to Market Your Business

People like to collect things. Sports memorabilia, carnival glass, stuffed animals, you name it. Pinterest, the new social-media darling, took note of this behavior and created an easy-to-use site where people can share their interests in the form of pictures. I just started playing around with the platform, collecting images about social media and marketing and other topics.

How to use Pinterest to market your businessThe site is beautifully designed and truly engaging. It has been around since 2009, but it’s resonating with users now and experiencing explosive growth. comScore reports that Pinterest hit 10 million unique U.S. visitors faster than any site in history. The average Pinterest user spends 98 minutes per month on the site, compared to 2.5 hours on Tumblr, and 7 hours on Facebook, but a recent study by Shareaholic shows that Pinterest is driving more referral traffic than Google+, YouTube, Reddit, and LinkedIn — combined.

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