9 Must-Read Posts About Social Media

Here are some great recent blog posts on navigating the world of social media:

The 4Cs Social Media Framework
Image by Gauravonomics via Flickr

Mapping Your Way Through Social Media
To enable any kind of social media strategy, you need a door opener. An entry point to help you reach the people and places you need to be. A social map can help you with this.

Tips from the Trenches: Using Social Media in Business
Although many businesses know how to use social media to connect with others and build relationships, plenty still struggle to see how social media will benefit them, especially business-to-business companies.

Use Social Media to spot issues before they hit the Contact Center
Firey laptop batteries, defective chips, tainted foods, toothpaste that stains teeth – these are just some real examples of issues that struck companies recently that might have been headed off at the pass by social media.

Is Social Media Marketing a New Requirement of SEO?
The goal of social media marketing is to communicate with a community of humans. Indirectly, the goal of SEO is the same. But with SEO the attention is focused at the search engines with the assumption that humans will be reached through the engines. So while the eventual goal is the same, the initial one is not and, as marketers know, that makes a difference when it comes to strategy and tactics.

Social Media Time Management: Resource Allocation
Organizations that are embarking on social media are going to be at different levels of maturity. That’s okay. What’s most important is that you recognize where on the spectrum you sit, so you can plan your efforts accordingly, and focus on how to get to the next level.

Integrating Social Media- A Middle Up Down Approach
In talking with Jess Krywosa yesterday, I realized that I hadn’t explained much about my take on how I get traction on social media projects in companies. The way we do it at New Marketing Labs more often than not is with what I call the middle-down, middle-up approach. Okay, that might take a few sentences to explain for some of you.

Leveraging SEO and Social Media for Maximum Results
Broadly approached as a great standalone marketing strategy, social media marketing is integrated more and more with search engine optimization (SEO).

Redefining social media
I sat on a panel at SUPERCOMM’s Digital Media Forum in Chicago on Friday called, “Redefining Social Media.” (Eric Forst of Visible Technologies and Edward Moran of Deloitte & Touche spoke with me, ably moderated by Patty Brown of The Content Strategy Group.) The name of the panel initially threw me, because it feels like anything old enough to be redefined seems a bit passé, which social media most decidedly is not. But I think there is a point to be made about social media and how it is maturing.

Is Your Office Youngster the Social-Media Whiz?
Business owners are trying to figure out what difference a tweet or Facebook post can make to their bottom lines. Younger employees frequently lead the way.

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Saturday Social Marketing Round-Up

Here’s some great weekend reading in the social marketing sphere:

Is social media marketing making search campaigns cheaper?
Have you been wondering why Google’s make such a big push into display and social over the last few months? Well The Wall Street Journal has a theory: Google’s revenue growth is down 25% this year and marketers are getting more bang for their buck in search.

Toronto Twitter Tweet Up
Image by Dave Delaney via Flickr

Social Sites Send Fewer, but More Loyal Visitors than Search
While we all like our sites to have visitors, a loyal visitor—one who returns for later visits—is especially valuable.

When Two Worlds Collide: Social Media Marketing & SEO
All of the basics of SEO will still be important, but your social media presence will be a critical part of securing your search traffic. Social media will most likely become just as important as content creation and inbound links for priming the SEO pump.

Mobile Social Networking Blurs Lines
Both mobile and social are emerging channels. Combine the two of them together, and well, you have an even less mature proposition. Not necessarily a lack of marketing opportunities, but more complications getting programs off the ground.

Less than 10% of small businesses twittering
Businesses of all sorts are becoming more social, but it seems that the most recent social tools aren’t being widely used. According to a new report from BIA/Kelsey only 9% of small businesses are using Twitter to market or engage.

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