A Comprehensive Guide to Your Social Media Image Sizes

Make an impact with your social media images!

Social media image sizes for Facebook, Twitter, LinkedIn, Pinterest, Instagram,  Google+,  YouTube, Tumblr, Vine, SnapchatHarnessing the power of images makes your social media marketing more powerful and memorable. You’re probably already using the visual elements of your brand on your social media channels. If you want them to have an impact, they need to be the correct size for each platform so they maintain their clarity and proportions — otherwise you risk appearing unprofessional.

Read More

How to Foster a Cohesive Social Media Brand

Are you using social media marketing to extend your brand’s reach?

Build a cohesive social media brandIf so, you’re probably using more than one platform. Twitter and Facebook are the most prominent social networks, but others like Pinterest, Google+, LinkedIn, YouTube, and Instagram are very valuable channels as well. When you’re managing multiple profiles, it’s vital to present a cohesive and consistent brand message across all of them. If not, you run the risk of creating brand confusion and disseminating mixed messages to your audience.

Read More

15 Fantastic Books on Social Media Marketing

Do you want to learn more about social media marketing? You’re not alone.

15 awesome social media booksBy now it’s clear that whether you’re promoting a business, a product, or yourself, social media is essential in determining your success or failure. It’s more important than ever to master the essentials of how to attract and retain an audience for your brand. New features are constantly being added to Twitter, Facebook, LinkedIn, and Pinterest, all of which increase your daily responsibilities as a marketer. Best practices are constantly evolving, and staying up to date with the latest methods can feel overwhelming sometimes.

Read More

How to Get Started with Instagram Marketing

Instagram is a powerful tool for establishing a visual brand identity.

How to Get Started With Instagram MarketingIt enables businesses to improve engagement and increase sales by showcasing their products in creative ways and implementing interactive hashtag campaigns. With more than 300 million active users, it is now the most popular photo-sharing social media platform, surpassing Pinterest by more than 250 million. If you haven’t tried Instagram marketing yet, it’s time to get started.

Read More

9 Awesome Tools for Content Authors and Bloggers

Content marketing isn’t easy.

10 awesome tools for content authors and bloggersIt requires discipline, focus, and a lot of hard work. If you do any kind of writing — blog posts, articles, ebooks, etc. — you know how hard it can be to generate ideas and perfect your text so that morphs into something that’s useful to your audience. Wouldn’t it be great if there were some tools and Web applications that could help with the process?
Read More

How to Learn Social Media Marketing: 15 Blogs for Beginners

Are you blogging, Facebooking, tweeting, or pinning? If not, you’re missing out.

Social Media Marketing 101The Internet has become the primary means for prospective buyers to evaluate products or services. Social media platforms like Facebook, Twitter, and Pinterest can take your marketing to the next level. However, many businesses aren’t using social media at all — they aren’t aware of what’s being said about them online and they don’t know how to start conversations with their target audience.
Read More

How to Create Perfect Headlines for Social Media Posts

Your headline is the first — and maybe last — impression you make on your audience.

How to Create Perfect Headlines for Social Media PostsAlthough headlines sometimes take a back seat when it comes to writing social media posts, they really should be top-of-mind in your content creation process. A badly-written headline — or H1 tag — can drive readers away in droves and render all of your hard work useless. That’s why it’s important spend some time crafting one that will engage your users enough so that they’ll be more apt to read your article.

Read More

9 of the Best Free Social Media Analytics Tools

Want to know what’s working on social media?

Best free social media analytics toolsWord-of-mouth advertising is very powerful. You need to earn the trust of your audience so they will recommend your products or services to their friends. Chances are that you’re already using Facebook, Twitter, and other platforms to create engagement and thought leadership in your space. Social media analytics tools can help you make sense of how well your social media marketing efforts are paying off and identify areas that need improvement.

Read More

How to Promote Your Event With Social Media Marketing

Events are, by nature, social affairs.

Promote your event with social media marketingPeople attend them so they can connect, interact, and share with their peers. Likewise, people join social media networks such as Twitter, Facebook, and LinkedIn to connect, interact, and share with their peers. If you play your cards right, these similar characteristics can work to your advantage when it comes to planning, promoting, and building excitement for any public event you’re hosting.

Read More

3 Proven Ways to Dramatically Improve Website Traffic

Every brand wants more website traffic.

3 ways to generate more website trafficAfter all, more traffic can improve sales and generate company growth. The key is to attract the “right” traffic. If you interact better with your audience, provide content that your visitors want to share, and help online shoppers make informed and satisfying purchase decisions, your website traffic will improve. If you have recently lost search traffic and are looking for new ways to attract relevant visitors, read on.
Read More