Top 10 Pamorama Posts of 2013

These 10 social media marketing posts will help you hit the ground running in 2014! 

Top 10 social media marketing blog postsI’d like to wrap up 2013 by sharing the posts on Pamorama that resonated the most with readers this year. This list is based on page visits and isn’t limited to articles I’ve published in 2013, since some of my older posts are still popular and helpful to brand marketers. I hope you learn something new that you can put to work in your marketing initiatives next year. Many thanks to all of you for reading and sharing my content!

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Email Still Trumps Social Media for Online Marketing

Email marketing wins more online customers than Facebook and Twitter, but it lags behind organic search.

Email drives online shoppingThe customer acquisition landscape is constantly in flux. The introduction of disruptive technologies and tools over the last few years has spawned enormous changes in online marketing. But a recent report from Custora, maker of a predictive analytics platform, reveals that online retailers are winning new customers via traditional email marketing at quadruple the rate they did four years ago. The good old-fashioned marketing method still provides the biggest bang for the buck when it comes to reaching and retaining high-value customers online.

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8 Free Content Marketing eBooks

Become a better content marketer with these free resources.

60 Content marketing resourcesContent marketing — the creation and sharing of content to promote a product or service — should be a primary focus of your marketing activities. It’s a very effective way to engage your audience, establish yourself as an expert, and promote your brand. The focal point of all of assets you create for this purpose doesn’t need to be around your company or products — it can also include a mix of problem-solving information and thought leadership. The more useful your content is, the more likely your readers will be to share it with others via social media and amplify your brand’s reach.

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The Importance of Brand Recommendations in Your Marketing Strategy

Knowing why and how consumers use recommendations will help you create more effective marketing programs.

Facebook likes are viewed as recommendations by consumersAccording to research conducted by Nielsen, we know that 92% of consumers report that “word-of-mouth and recommendations from people [they] know” are the leading influence on their purchase behavior. Only 37% trust search engine ads, and just 24% trust online banner ads. They trust their friends and family the most when looking for brand recommendations. But what types of recommendations carry the most weight?

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7 Popular Types of Social Media Fans [Infographic]

If you’re using social media to market your company, you know that social media fans are not all alike.

7 types of social media fansMany different types of people follow you on social networks. While every person is different, social media fans and customers can be broken down into roughly 7  categories. Once you understand who these customers are, it’s easier to target them to improve brand awareness, find leads, and drive sales. Here’s a look a who they are, why they’re following your brand on social media, and what to do to get the most out of them.

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Use Pinterest Web Analytics to Jumpstart Your Social Media Marketing

Pinterest Web Analytics gives site owners insights into how people are interacting with pins that originate from their websites.

Use Pinterest Analytics for marketingWith more than 48 million users, Pinterest is one of the most popular social networks on the Web. Rather than telling people about your products, Pinterest makes it possible to show what you have to offer. Companies are increasingly using the platform to reach new audiences, increase visits to their websites, and generate leads and sales — and it’s working.

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Social Media Image Sizing Cheat Sheet [Infographic]

Make sure that you have attractive, consistent visual branding across all of your social media platforms.

Social media profile sizing cheat sheet for Facebook, Twitter, Google+, YouTube, LinkedIn, and Pinterest

Visual marketing is a breakout trend on social media sites. Companies need to “show” instead of “tell”, and social networks are tapping into our desire for beautiful imagery and design. While content is a huge driver of  awareness, dazzling visual depictions create awareness and differentiation on a more visceral level.

Whether you’re just getting started with social media marketing or you’re a veteran, setting up profiles on all of the various social media sites can be a daunting process. It requires good planning and execution to ensure that your brand has a consistent visual voice on Facebook, Twitter, Google+, YouTube, LinkedIn, and Pinterest.

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20 Social Media Marketing Blogs You Should Read in 2013

Looking for some great social media marketing blogs? You’ve come to the right place!

20 Social Media Marketing Blogs You Should Read in 2013Social media is now mandatory for businesses. I’m always trying to keep pace with the evolving social media marketing landscape, and reading many of the fantastic blogs out there helps me stay on top of best practices.

Here are some that I read on a regular basis — I think you should, too! The authors all have unique voices and offer timely information about tools, strategies, and trends that you can use to jumpstart your marketing efforts.

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Find and Reserve Your Social Media Name

Grab your name and secure your brand before someone else does

Find and reserve your social media nameA consistent social media identity across the Web is crucial for brands. Whether you’re trying to develop your company’s personality or your own, having many different names  creates confusion and dilutes the impact of all of your social media marketing activities.

There are hundreds of sites that can host your profile, but being the first to claim your name on every one can be difficult. Most of them prevent automated sign-up processes, so you need to manually create a profile for each.

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Get More Retweets [Infographic]

Have you ever tried to figure out why some of your tweets are retweeted more than others? Or why some of them are ignored? 

The Art of Getting More RetweetsThere are a few techniques that can help you spread and amplify your tweets, including tweeting at ideal times and using popular Twitter hashtags. I’ve covered a few of them in two recent posts, Facebook, Twitter, YouTube: Strategic Marketing Best Practices and 11 Effective Twitter Strategies for Brands.

Here’s an infographic from Quick Sprout that summarizes some best practices and common factors that contribute to retweeting success…

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