20 Social Media Marketing Blogs You Should Read in 2013

Looking for some great social media marketing blogs? You’ve come to the right place!

20 Social Media Marketing Blogs You Should Read in 2013Social media is now mandatory for businesses. I’m always trying to keep pace with the evolving social media marketing landscape, and reading many of the fantastic blogs out there helps me stay on top of best practices.

Here are some that I read on a regular basis — I think you should, too! The authors all have unique voices and offer timely information about tools, strategies, and trends that you can use to jumpstart your marketing efforts.

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Find and Reserve Your Social Media Name

Grab your name and secure your brand before someone else does

Find and reserve your social media nameA consistent social media identity across the Web is crucial for brands. Whether you’re trying to develop your company’s personality or your own, having many different names  creates confusion and dilutes the impact of all of your social media marketing activities.

There are hundreds of sites that can host your profile, but being the first to claim your name on every one can be difficult. Most of them prevent automated sign-up processes, so you need to manually create a profile for each.

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Get More Retweets [Infographic]

Have you ever tried to figure out why some of your tweets are retweeted more than others? Or why some of them are ignored? 

The Art of Getting More RetweetsThere are a few techniques that can help you spread and amplify your tweets, including tweeting at ideal times and using popular Twitter hashtags. I’ve covered a few of them in two recent posts, Facebook, Twitter, YouTube: Strategic Marketing Best Practices and 11 Effective Twitter Strategies for Brands.

Here’s an infographic from Quick Sprout that summarizes some best practices and common factors that contribute to retweeting success…

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Social Media Marketing Has a Major Influence on Moms’ Buying

Want to market to socially-savvy moms? 92% of them buy products based on social media recommendations.

How do moms use social media to make buying decisions?Data from a new study by Child’s Play Communications, specialists in connecting companies with moms, shows that moms are increasingly using social networks to research products. Presented at the Marketing to Moms Conference in Chicago,“How Moms are Using Social Media Right Now — and How You Can Make the Most of It”, also found that Facebook and blogs have the largest impact on their purchasing decisions.

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How to Use Instagram Without Being Obnoxious or Dull [Video]

Since its launch in 2010, Instagram has been on an impressive upward trajectory. The site announced last month that over over 5 billion photos have been shared. Its number of daily mobile users has jumped to 7.3 million, surpassing Twitter’s 6.9 million, according to data from comScore

How to Use Instagram Without Being Obnoxious or Dull [Video]

New York filmmaker Casey Neistat is pretty opinionated about social networks and how they should be used. His favorite social media platform is Instagram, but his message to many of its users is that they’re doing it wrong. The video below is his humorous guide to using Instagram and what users should and shouldn’t do.

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How to Improve Your Facebook Fan Engagement

Facebook marketing isn’t only about what you say — it’s also about when and how you say it.

The key message from Buddy Media’s latest study, Strategies for Effective Wall Posts: A Timeline Analysis, is that brands aren’t taking full advantage of Facebook’s timeline. In the process, they’re missing opportunities to increase audience engagement.

Maximize Facebook fan engagement and interactionFacebook’s new timeline, rolled out earlier this year, caused a major shift in strategy for brands. Marketers have experimented with design elements like cover images, private messages, and pinned posts, but they still don’t have a clear understanding of how to optimize fan interaction. Your fans interact with you in different ways — Likes (79% of all interactions), comments (15%), and shares (6%) — and each offers an important opportunity for conversation with your audience.

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LinkedIn is the Best Social Network for Improving SEO

When it comes to sharing links, Facebook and Twitter immediately come to mind as the social networks of choice. Dan Zarrella, HubSpot social media scientist, recently conducted a study of link sharing and SERP (search engine results page) correlation on the top three social media platforms — Facebook, Twitter, and LinkedIn — to determine which platform improves search engine results the most. Surprise, it’s LinkedIn!

LinkedIn is the best social network for improving SEOThis is important because receiving more shares creates a snowball effect. Each time your content is seen and shared, you receive an inbound link. The more links your article has, the higher the authority rank it is given by search engines. This results in higher search engine placement and, along with it, more site traffic.

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