Facebook, Twitter, YouTube: Strategic Marketing Best Practices

Facebook, Twitter, and YouTube are, without doubt, the Big 3 of social media. They are important avenues for building brand engagement and influence. If your company has a presence on all of  them, you’re on the road to creating a name for yourself on social networks.

5 marketing strategies to rock Twitter, Facebook, and YouTubeBut these 3 platforms are very different from one other. Do you know how to effectively approach each one to achieve the best results?

Social media software firm Awareness has researched best practices for these dominant networks. 5 Killer Strategies to Dominate Social Media’s Big 3: Facebook, Twitter, and YouTube, a new white paper from the company, looks at the 3 social media platforms and examines 5 strategies marketers can use to grow brand awareness, foster brand advocacy, and generate leads and sales.

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11 Effective Twitter Strategies for Brands

Brands are missing out on big opportunities to engage with consumers on Twitter by tweeting at the wrong time or in the wrong way, according to an interesting study from Buddy Media.

Brands still don't understand TwitterThe report, Strategies for Effective Tweeting: A Statistical Review, found that many brands aren’t using Twitter effectively and outlines the top strategies for engaging with consumers. Buddy Media looked at user engagement for the top 320 brands on Twitter between December 11, 2011 and February 23, 2012 to see how successful they were at getting @replies and retweets. Their engagement rates were also assessed to quantify the relationship between @replies and retweets based on their number of followers. 

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Using Instagram for Marketing

Instagram is a free iOS and Android photo sharing app launched in October 2010. It allows users to take a photo, apply a digital filter to it, and Using Instagram for Marketingthen share it on a variety of social networking services, including Instagram’s own. Instagram’s distinctive feature is its photo filter, a digital layer that gives snapshots the appearance of professional editing. Some filters enhance the colors, while others dull the light to a soft glow for an aged, vintage appearance.

Instagram users take and share pictures on their smartphones and “follow” other users’ photostreams, a model similar to Pinterest’s. The app has revolutionized mobile photo editing and has great potential for social media branding and outreach.

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Does Social Media Improve Google Organic Search Ranking?

Google SEOIf you manage a website, you know the importance of search engine rankings. Since more than 90% of all online traffic is driven by search results, search engine optimization can be vital to businesses. If your site appears on the first page of Google results, it can make a huge difference in brand recognition, sales, and your bottom line.

But there’s more to harnessing Google’s search algorithm than simply optimizing your site with keywords and meta descriptions. Social media activity is becoming increasingly important in organic search results. Google’s Social Search taps into your social networks to determine the people you trust and makes sure that you see content from them in your search results.

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Using Google+ for Business [Infographic]

How business can use Google+I have to admit that I’ve had misgivings about Google+ since it launched last September. How many other social media initiatives has Google rolled out, only to have them die on the vine because of poor execution, lousy interfaces, and decreasing attention from Google developers? Wave and Buzz come to mind, among others. And it’s yet another silo for social media marketers to maintain — Twitter, Facebook, and other social networks all require hands-on management to achieve marketing goals, and adding Google+ as an additional marketing/branding channel also requires lots of care and feeding. After all, social networks are not alike and they can’t all be used the same way — each one needs a unique plan and approach.
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Top 12 Social Media Insights for Nonprofits in 2012

Social networksBlackbaud, NTEN, and Common Knowledge have released their fourth annual Nonprofit Social Network Benchmark Report, a yearly analysis of how nonprofits are using social media platforms like Twitter and Facebook. This year’s report highlights 12 key social media insights for nonprofits that are intended to help the sector become more effective at using social media to drive value and raise awareness for their causes.

Conducted between January 24th and February 21st this year, over 3500 nonprofit professionals completed an online survey around two main categories:

  • Commercial social networks: The use of social networks like Facebook, Twitter, Linkedin, and Google+
  • House social networks: The use of social networks built and managed by nonprofits themselves

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Inbound Marketing vs. Outbound Marketing [Infographic]

The Web has empowered consumers in many ways, giving them new methods for finding, researching, and buying products. What's the difference between inbound and outbound marketing?Marketing communication as a two-way dialogue emerged in response to these changes in behavior. People no longer rely solely on TV/newspaper/magazine ads, billboards, direct mail, email, banner ads, and other traditional outbound marketing channels to learn about new products. These methods are now viewed as too intrusive, especially among younger consumers who regularly tune out the tactics. So what’s the difference between inbound and outbound marketing, anyway?

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