Facebook, Twitter, and YouTube are, without doubt, the Big 3 of social media. They are important avenues for building brand engagement and influence. If your company has a presence on all of them, you’re on the road to creating a name for yourself on social networks.
Social media software firm Awareness has researched best practices for these dominant networks. 5 Killer Strategies to Dominate Social Media’s Big 3: Facebook, Twitter, and YouTube, a new white paper from the company, looks at the 3 social media platforms and examines 5 strategies marketers can use to grow brand awareness, foster brand advocacy, and generate leads and sales.