Social Media in the Workplace

Does social media have a place at the office? Some organizations definitely don’t think so. A recent report from Clearswift, an IT security firm, found that 19% of companies are blocking employee access to social media sites at work, up 10% from last year.

But wait… Is Cyberloafing’ Good for Productivity?  discusses web surfing at work and its effect on output. The conclusion? It “serves an important restorative function and can actually refresh workers and improve performance”. The article summarizes a recent study by Don. J.Q. Chen and Vivien K.G. Kim which found that the amount of Internet browsing a person does during the day, including visiting social media sites, is significantly and positively related to such upbeat mental states as excited,  interested, alert, and active, and inversely related to such negative mental states as distressed, fearful, hostile, and jittery.

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10 Facts About Consumer Behavior on Facebook

A new study by marketing firm Constant Contact and research company Chadwick Martin Bailey sheds light on how consumers interact with brands on Facebook. According to 10 Quick Facts You Should Know About Consumer Behavior on Facebook (below), it turns out that people engage with their favorite brands on Facebook far more than on any other social network.

CMB asked 1,491 respondents to share their social media habits. The data shows that more than half of Americans over the age of 18 spend an hour or more each week on Facebook, and over a quarter of them are connecting with their favorite brands.

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Social Media Sites Are Now Used by 65% of Adults Online

A new report from the Pew Internet & American Life Project on social media reveals that nearly two-thirds of adults on the Internet say they use social networking sites such as Facebook, Twitter, and LinkedIn, up slightly from a year ago. Drilling down further, the research also shows that social media use among Baby Boomers is growing at a faster clip — among users aged 50-64, 33% say they visit a social network daily, a 20% increase from last year.

Among online adults:

  • 83% of 18-29 year-olds
  • 70% of 30-49 year-olds
  • 51% of 50-64 year-olds, and
  • 33% of those ages 65 and older

use social-networking sites.

Users generally enjoy their experiences, describing them as mostly “good”:

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How Airlines Use Social Media: Lessons for Everyone

In an effort to build customer engagement, an increasing number of airlines are creating an active social media presence — Twitter accounts, Facebook pages, and check-in locations for location-based apps. SimpliFlying, “a unique blog offering insights, hindsights, and foresights into the world of airline and airport branding”, has created an infographic that shows how the airline industry has allocated resources to social media. We all know that it’s easy to set up social media profiles, but many brands fail to follow through and dedicate the huge amount of time and energy it takes to gain followers and create meaningful dialog. And who could forget the string of recent airline-industry PR debacles that had the companies scrambling to redeem themselves? These days, a social-media presence is vital for public relations, branding, marketing — everything, really.

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Facebook Stores Deliver Sames Sales Rates as Web Sites

According to a new white paper from Webtrends, Facebook stores now have the same sales conversion rates as e-commerce Web sites. “The Effect of Social Networks and the Mobile Web on Website Traffic and the Inevitable Rise of Facebook Commerce” was created in conjunction with Adgregate Markets, a leader in distributed Web commerce that creates Facebook storefronts for its customers.

Findings from the report indicate that e-commerce may be one of the factors protecting Web sites from the influence of Facebook:

  • Among the 44 companies examined, 18 of them (about 40%) exhibited extremely high traffic to their Facebook page compared to their Web sites. Not only were their Web sites accounting for fewer unique visits than Facebook, but many were also showing a decline in visits over a three-month period.
  • Of the 22 categorized as ‘Non-E-commerce’, 13 companies (about 65%) received more unique visits to their Facebook page versus their Web site:

  • Two companies that exhibited extremely high Facebook traffic were Coca-Cola and Walt Disney:

  • Of the 22 companies that offer e-commerce transactions, only five exhibited promising Facebook trends, while the rest (about 77%) had very consistent traffic to their Web sites. Even though these sites currently fare better than Facebook, their future growth is questionable since many have started to experience significant drops in unique visits compared to last year:

The report’s found that while many Facebook stores have a nascent operating history, several important trends are emerging:

  • Facebook stores are efficient at acquiring visitors cheaply through wall posts, with post-launch wall posts generating on average 1,673% spikes in store traffic.
  • One month after store launch, the base level of traffic equals 1 to 10% of fan base.
  • Facebook stores on average generate a 17% social engagement rate (merchandise “likes” and “shares” per visitor).
  • Facebook stores generated on average Earned Media Reach to friends of fans equal to 25% of fan base. (Earned Media Reach is defined as additional reach to friends of fans through fan activity within a store, e.g. when visitors “like” and “share” products.).
  • Facebook stores generated on average 5.9 pages views per visit.
  • Facebook store dwell times average 2:50 per visit, growing 50% over the last three months.
  • Facebook commerce conversion rates range from 2% to 4% and are on par with e-Commerce Web sites. (avg. 3.4%, according to Forrester/Shop.org).

So the game is no longer about the comforts of your Web site’s ‘Walled Garden’, but about the risks and rewards of arriving on the social network. Read the full report to see all of its conclusions, including the fact that social and mobile networks will dominate the online traffic landscape in a big way, decreasing traffic to content as well as e-Commerce Web sites

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Are You Obsessed With Facebook? [Infographic]

Are you one of the 48% of Americans who check their social media apps in bed, during the night, or as soon as they wake up in the morning? Would you use the term “obsessed” or “addicted” to describe this behavior? The folks at SocialHype and OnlineSchools.org have compiled some compelling statistics about Facebook that detail our fixation with the platform… We’re hooked, for sure.

Takeaways:

  • 1 in 13 people on Earth are on Facebook
  • 71% of U.S. Web users use the platform
  • 48% of 18- to 34-year-olds check Facebook as soon as they wake up
  • About 28% check Facebook on their smart phones before getting out of bed
  • 30% of Facebook users are 35 or older
  • 48% of young Americans said they get news about current events through Facebook
  • There are 10 million comments posted on Facebook every 20 minutes — that’s 500,000 comments per minute

Which of these statistics apply to you? And what do you believe is responsible for making Facebook this successful? Is Facebook an amazing way to connect or does it foment addition?

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