Saturday Social Marketing Round-Up

Here are some must-see posts about social marketing for your weekend reading pleasure:

234 social media marketing examples
Image by Pete Kim via Flickr

Do you make these Top 11 mistakes with your social media?
Social media can be seriously profitable for your business. “It’s the secret low cost marketing weapon used by the leading entrepreneurs. But, it can go horribly wrong if you make these mistakes…” explains today’s 30 Days of Social Media contributor, Meredith Collins. She identifies 11 mistakes that you don’t want to make.

Social media marketing: In search of an opt-out
Lines are being drawn between email and social media marketing, but not all elements have obvious correlations. Here’s why the unsubscribe doesn’t directly translate to social media.

Social Marketing Is Rooted In The Brand
Your brand is something that lives in the hearts and minds of people out there, and in that sense social marketing is the purest expression of branding.

Utilizing Social Media for Exposing Your Business Website
Social media is a wonderful way for business owners who already have great content on their websites to expand their reach further with marketing their products.

A quick check-up for your social media marketing plan
This little quiz (which you technically can’t fail as we have not devised a scoring system for it—yet) should help you identify the areas where your organization/team is strongest and weakest with respect to social marketing.

Introducing Google Social Search
Google Social Search plugs into your Twitter and FriendFeed accounts and sifts through content based on what people have been talking about. This seems like another function that’s moving you closer to Google Wave, with everything happening seamlessly in one window of information.

Google Social Search Introduces New Opportunities Within SEO
Google has launched a new experimental feature in Google Labs that searches your social circle in addition to your regular Google search results.

Is Social Media Marketing a New Requirement of SEO?
Here’s an interesting question worth a minute of pondering for any SEO practitioner: “[I]s it now a necessity for an SEO to have practical social media skills?”

Strategies: Which social networking site is best for your small business?
In the olden days – say five years ago – it was enough for a small business to market its services with advertising and public relations. But in the last few years, an avalanche of new opportunities has cascaded on the Internet in the form of social networking sites. These sites give entrepreneurs more opportunities to get the word out about their companies, but they’ve also made many of us feel overwhelmed, trying to keep up.

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Got a Tweet to Spare? It Could Help Your Favorite Charity

Social media is all about engaging people and facilitating conversation.

The global nature of that communication is a very powerful platform for generating awareness and spreading the word about causes and issues.

Charities can really benefit from an active social media presence. Social networks are a boon for fundraising, as evidenced by several recent campaigns:

  • Using the #BeatCancer meme, a combined Twitter/Facebook effort helped raise $70,000 for cancer organizations.
  • FarmVille, the popular Facebook game (over 56 million members play each month), sold a virtual crop of sweet potato seeds and raised almost $500k for feeding poor children in Haiti.
  • TwitCause, service built on top of Twitter, used tweets to promote a diabetes research walk and to support Breast Cancer Awareness Month. And Haagen-Dazs has pledged a $1 donation for each #HelpHoneyBees tweet from November 5-11 to raise awareness about the worldwide collapse of honeybee colonies.
  • SocialVibe, which develops charity-focused sites and social media applications, has launched a Halloween trick-or-treat program called Click 4 Good geared toward Twitter, Facebook,  and MySpace users.
  • Room to Read partnered with Twitter to raise money for African and Asian schools and libraries by selling custom wines from Crushpad.
  • Facebook has enabled its members to buy virtual gifts to benefit various nonprofit groups.
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Even during this recession, when overall donations to charitable groups are down, social networking campaigns have helped replenish nonprofit coffers.

Methods for leveraging social media are still evolving — nonprofits need to tread lightly in order not to “over message”. But its advantages for getting the word out about good causes means that more charities should, and undoubtedly will, jump in and embrace the medium for doing good works.

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