100+ Social Media Monitoring Tools

From fans to followers, brands are actively working to engage their current and future customers via social media — and online reputation management is quickly becoming a vital part of doing business. Social media monitoring helps brands discover, in real time, who is saying what online and where the conversations are happening so they can respond in a timely fashion. Businesses also need to measure, analyze, and report on their social media efforts.

There are countless ways to track and manage your brand’s engagement and reputation on the social Web. Some simple methods consist of leveraging Google Alerts and Twitter Search. But there has been an explosion of more elaborate tools, including Radian6‘s solutions, which offer you a complete listening and engagement platform, and Scout Labs‘ tool that tracks social media and finds signals in the noise.

Here’s a list of social media monitoring tools that might be helpful in your quest to get your arms around social media engagement, measurement, and metrics. The descriptions come from the vendors themselves, but all of these solutions have merit when it comes to monitoring and maintaining your brand’s reputation. If you have experience using any of these, or if I’ve omitted a tool that you find particularly useful, please comment and share!

Services marked with a $ are not free, but many of them offer free demos.

Addictomatic Addictomatic searches the best live sites on the Web for the latest news, blog posts, videos and images. It’s the perfect tool to keep up with the hottest topics, perform ego searches and feed your addiction for what’s up, what’s now or what other people are feeding on.
Alterian Alterian’s social media engagement solutions make it easy to listen to the conversations taking place about your company and brand on the Internet. $
Analytic.ly Analyticly is a data mining, DIY analytics, and brand engagement service provider for enterprise brand managers, advertising agencies, social media strategists, and hedge fund managers. $
ASOMO ASOMO helps interpret and understand spontaneous opinion. Discover which topics and sub-topics are being discussed, the volume of comments, themes, and the relationships between them. $
Attentio Right now, millions of people all around the world are discussing a multitude of topics, including brands and products that matter in their lives. By continuously monitoring what is written in blogs, discussion forums and other social media, Attentio provides organizations with the ability to listen, analyze and react to what is happening in the “webosphere”. $
Awareness Networks The Awareness Social Marketing Hub provides marketers with the information they need to measure success and direct future marketing investment. Track the effectiveness and reach of published content across social media channels with one simple view of activity across your social marketing campaigns and drill down to see the details of how a particular piece of content is being consumed, shared, commented on, and favorited. $
Backtype Backtype is an analytics platform that helps companies understand their social impact and make sense of social media so they can make better marketing decisions.
Bantam Live Bantam Live is an online service for business teams to collaborate in a workspace and build relationships across the Web. With integrated applications for microblogging, CRM, and project management, Bantam Live is centered around a real-time stream, where people, applications, and data come together. $
Beevolve Track consumer-generated media, understand sentiment, identify emerging trends and use the resulting insights to improve products, marketing, sales and service. $
Blog Grader Blog Grader measure the marketing mojo of your blog and makes suggestions to help you improve it.
Blogpulse BlogPulse is an automated trend discovery system for blogs. It applies machine-learning and natural-language processing techniques to discover trends in the highly dynamic world of blogs.
BoardReader BoardReader was developed to address the shortcomings of current search engine technology to accurately find and display information contained on the Web’s forums and message boards. It uses proprietary software that allows users to search multiple message boards simultaneously, allowing users to share information in a truly global sense.
BoardTracker BoardTracker is an innovative forum search engine, message tracking and instant alerts system designed to provide relevant information quickly and efficiently while ensuring you never miss an important forum thread no matter where or when it is posted.
Brandchats Brandchats picks up the chat about your brand. You tell it what to look for and it will find it, whether it’s in Facebook, Twitter, a blog, or any other source. Slicing and dicing your data, Brandchats will instantaneously visualize the results. Powerful unique analysis and graphics capabilities support you to make sense of the “chattering”. Is it good news or bad news? Does it come from blogs or Facebook? Is it increasing or rather decreasing? $
BrandsEye BrandsEye protects your brand from attacks, allows you to tap into key insights which are integral to making the right decisions and harnessing positive word-of-mouth. $
Buzz Manager Buzz Manager constantly searches the Internet for information about your organization or specific individual subjects. It measures and analyzes the “Buzz,” and then accurately presents the results in time saving, easy-to-use reports. $
Buzzcapture Buzzcapture monitors places where opinions are exchanged to provide insight into how often companies and their brands, products, and competitors are discussed, what the sentiments are, and where discussions are taking place. $
BuzzGain BuzzGain is an online service for discovering and engaging with the people who will help your business thrive in today’s social economy — where attention is a precious commodity. $
Buzzient Buzzient provides a next-generation solution for social media analytics and integration of this valuable content with enterprise applications. $
BuzzPerception BuzzPerception provides comprehensive blog monitoring and analysis to help clients better understand and manage their brand perception online. $
BuzzStream How do you build credibility online? You do it by cultivating quality relationships with influencers across the Web. Until now that process was time-consuming and resource-intensive. BuzzStream simplifies this process, allowing you to efficiently cultivate and manage these relationships. $
Chartbeat Chartbeat is a revolutionary real-time analytics service that enables people to understand emergent behaviour in real-time and exploit or mitigate it. $
Cogito Monitor What is being said online about my company? Why do people like my competitor’s product better? How is our new marketing campaign going? My reputation has been damaged: why? These are a few of the questions that Cogito Monitor can answer. $
Collecta Collecta is a real-time search engine bringing content to you as it’s posted.
Collective Intellect Collective Intellect’s Social CRM Insight platform automates your ability to identify emerging consumer considerations and preferences, and to track your ability to change them. $
ContextVoice Tracking millions of daily micro-conversations from the real-time social Web, ContextVoice helps you get business intelligence and real-time insights and analytics about consumers. $
Conversation eCairn Conversation is a SaaS application that provides a cost-effective solution for marketing professionals who want to leverage communities and influencers. $
CoTweet CoTweet is a comprehensive Web-based social media engagement, management, and reporting solution that helps companies of all sizes engage, track, and analyze conversations about their brands across the most popular and influential social communities today: Twitter and Facebook. $
Crimson Hexagon By leveraging the Crimson Hexagon ForSight platform, customers can easily uncover consumer opinions and insights about their company, products, industry, competitors and more. They can then use that information to make meaningful business decisions. $
Dialogix Dialogix is a social media monitoring tool that shows you exactly what is being said about your brand, industry, and competitors on Twitter, Facebook, YouTube, Flickr, news Web sites, forums, MySpace, and more. $
Direct Message Lab Direct Message Lab provides one central platform for companies to effectively build, manage, and analyze their social presence everywhere across social media, social networks like Facebook and Twitter, plus other popular user channels including mobile applications, widgets, desktop applications, and video sharing sites. $
dna MediaVantage dna13’s MediaVantage solution provides real-time access to TV, print, online and social media content, providing communicators the insight they need to plan marketing strategies, securely align corporate teams, synchronize the delivery of corporate messages, and engage with key stakeholders. $
eWatch eWatch is the fast, easy, and cost-effective way to track what the media, investors, consumers, and the competition are saying about your organization. It scans hundreds of thousands of traditional print and Web-based articles and postings each day and delivers its findings back to you in an easy to read report. $
Facebook Grader Facebook Grader is a free tool that measures the power of a Facebook business page.
FollowThing FollowThing is a powerful, Web-based professional networking and media monitoring tool that informs inbound and outbound marketing decisions.
Gnip Gnip is a social media API aggregation tool that streams social data from Twitter, Facebook, and dozens more sources — all in one API. $
Google Blog Search Blog Search is Google search technology focused on blogs. It enables you to find out what people are saying on any subject of your choice.
GraphEdge GraphEdge measures changes in your network. Your first report is sent in 2-3 days. $
HowSociable HowSociable provides a simple way for you to begin measuring your brand’s visibility on the social Web.
IceRocket IceRocket is a real-time blog search engine.
iMooty IMooty is a next generation media monitoring tool that helps companies, PR professionals, and marketers gain real-time insights on the latest news and trends that matter to them and who the important opinion makers are.
ImpactWatch ImpactWatch is an easy-to-use online dashboard that gives you the power to monitor and measure all of your media coverage in real time. $
JitterJam JitterJam helps your consumer-facing brand or business capture relevant conversations on the real-time Web and turn them into lasting and trusted customer relationships. $
Klout Klout tracks the impact of your opinions, links and recommendations across your social graph. It collects data about the content you create, how people interact with that content, and the size and composition of your network. It analyzes the data to find indicators of influence and provides you with tools to interact with and interpret the data. $
Looxii Looxii is a social media analytics platform. It enables you to search for keywords on Twitter, Facebook, blogs, YouTube, Flickr, and more. It stores the search results and you receive easy to interpret, top-level insights into what’s being said about your keywords throughout social media. $
Maestro The Cymfony Maestro platform gives you real-time access to a comprehensive, custom-built archive of traditional and social media, filtered and classified to be relevant to your company, brand and business goals. $
MambaIQ MambaIQ tells you where people are talking about you, compared to your competitors, and segmented by all the relevant concepts (themes, type of media, sentiment, characteristics, reputation of the sites, and even universes (groups of sites) defined by you. $
Market Sentinel Market Sentinel has the technology to monitor, analyse and measure online commentary to inform your marketing strategy and help you make better business decisions. It trawls the Internet to find discussions on blogs, forums, in chat rooms, and on mainstream media which mention your brand, and then accurately calculates the sentiment, which provides you with a profile of your brand as it is perceived online. $
Marketo B2B Social Marketing By integrating with social media solutions, Marketo can help companies extend their marketing initiatives to include B2B social media and incorporate the conversations that happen on social sites. As a result, customer conversations that influence word-of-mouth opinion are responded to in real-time and relationships are developed across a variety of channels. $
Meltwater Buzz Meltwater Buzz is an innovative social media monitoring tool that enables comprehensive tracking and analysis of user-generated content on the Web. It enables users to monitor more than 200 million blogs, micro-blogs, social networks, forums, video and photo Web sites, product reviews, and other social media sites to gain a better understanding about end-user sentiment on hot topics, new products, companies, and the competition. $
Monitor Monitor is a  social media monitoring platform with support for 150 million blogs and thousands of news sources including Twitter, Youtube, Digg, Flickr, and Technorati. It is the only media tracking tool for monitoring brands and topics, that connects social media activities with financial metrics. $
Monitter Monitter is a Twitter monitor — it lets you “monitter” the Twitter world for a set of keywords and watch what people are saying.
Newsdesk Newsdesk is an easy-to-use business intelligence SaaS application for intuitive mining, finding, and sharing of real-time relevant information from a vast collection of world-wide daily news, social media, and industry publications. $
PositivePress Now, more than ever, it’s essential to track what people are saying about your brand online. PositivePress makes it easy for you to track and measure online coverage. It creates a complete historical archive so you can make better decisions over the long run. $
PostRank PostRank is the largest aggregator of social engagement data in the industry. Its platform tracks where and how users engage, and what they pay attention to — in real time. PostRank social engagement data measures actual user activity, the most accurate indicator of the relevance and influence of a site, story, or author. PostRank offers both free and $ plans.
Radian6 The Radian6 dashboard is a complete social media monitoring, engagement, and workflow management platform created to help you aggregate and analyze the comments people are making about your brand and products on the Web. View trends and dig deeper into specific posts to get a pulse on how your company is faring online. $
Raven Raven is an online software system that helps customers quickly research, manage, monitor, and report on SEO, email, social media and other Internet marketing campaigns. $
RepuTrace RepuTrace enables you to keep up on developments that affect your company and your industry.  It monitors, analyzes, and measures intelligence from Web sites, blogs, chat rooms, social networks, and other media sources. $
RESONATE RESONATE’s social media monitoring technology helps your business keep up with social media conversations. It analyzes content from over 200 million online sources in real time, enabling you to better understand and respond to customers, threats, and opportunities as they happen. $
Revinate The first enterprise-grade social media solution for hotels, Revinate brings order to the chaos of guest reviews, online reputation, and social media marketing. Hotels can now harness online reviews and social media as the ultimate measures of guest satisfaction and drivers of demand. $
RightNow Social Experience RightNow Social Experience allows you to monitor conversations on Twitter, YouTube, RSS feeds, your Facebook fan page, and other social channels, and then helps you respond quickly and appropriately. $
Samepoint Samepoint is a conversation search engine that lets you see what people are talking about.
SAS Social Media Analytics SAS Social Media Analytics integrates, analyzes, and enables organizations to act on intelligence gleaned from online conversations occurring across professional and consumer-generated media sites. It enables organizations to attribute online conversations to specific parts of their business, allowing an accelerated response to shifts in the marketplace. $
Scanbuzz Scanbuzz™ is the leading service for life science companies to track mentions of their brands across social media. With increasing numbers of physicians and patients sharing their experiences online, Scanbuzz™ allows you to discover, listen, manage feedback and develop relations with social network users. $
ScoutLabs Scout Labs provides cutting-edge technology and a collaborative platform for listening to customers and engaging with them across the Internet. The Web-based application tracks social media and finds signals in the noise to help your team build better products and stronger customer relationships. $
Silverbakk Briefing Room Silverbakk Briefing Room monitors and analyzes social media
based on relevance, activity, and engagement. $
SM2 Alterian SM2 is a business intelligence product that provides visibility into social media and lets you tap into a new kind of data resource; your customers’ direct thoughts and opinions. It allows you to easily capture and analyze data from social media channels to monitor your brands, identify key communities and influencers, address customer service issues, and generate new sales leads. $
Social Mention Social Mention is like Google Alerts but for social media. Sign up to receive free daily e-mail alerts of your brand, company, CEO, marketing campaign, or on a developing news story, a competitor, or the latest on any topic you choose.
Social Radar Social Radar allows you to track, measure, analyze, and understand chatter from all over the Web in an easy-to-use Web-based control panel. $
SocialToo SocialToo helps automate the management of your Twitter and Facebook accounts and unclutters your stream and social graph so you can focus on building relationships. $
Socialscape There have never been so many ways for so many people to say so much about your company, your products, and your competition. Socialscape tracks and analyzes all of that talk and turns it into actionable information that can improve your brand, your business, and your customer relationships. $
SocialSense SocialSense leverages social media conversation to fuel insights that drive smart marketing decisions. $
SocialTALK SocialTALK helps you better manage and measure your social media presence and impact. It is an is an innovative tool that allows brands to more effectively create, publish, and measure their content strategy and posting schedule. $
Spredfast Spredfast is an enterprise-class solution that empowers your company or organization to communicate across all of your social media channels, measure the effectiveness of each conversation, and prove the value of social media. $
StartPR StartPR helps you find, manage, and respond to mentions of your company, your brand, your products, your service, and your people online. $
StatsMix StatsMix allows companies to easily build and share custom dashboards for displaying and analyzing all the metrics they generate. It provides an overview of all your metrics and what drives them.
StepRep Reputation Intelligence StepRep Reputation Intelligence pokes an ear into every corner of the Web to find out what your customers are saying about your brand right now. These results are analyzed to reveal trends and stats that you can use to improve your marketing and customer service. $
SWIX Social Marketer SWIX offers social media analytics applications that monitor all of your social media properties (Facebook, Twitter, YouTube, +20 others). Each day, SWIX gathers visitor and usage data for your sites, graphs it all over time and puts everything in one convenient place for you. $
Tealium Social Media Tealium Social Media lets social media marketers and PR professionals measure the true ROI of their activities. You can measure the impact of your social media and online PR using tangible numbers that make sense to your organization. $
The Search Monitor The Search Monitor closely watches your paid and organic search keywords and trademarks on search engines, Web sites, news sites, and blogs. It logs competitor activity, affiliate activity, trademark use, and who’s talking about you. $
ThoughtBuzz ThoughtBuzz is a real-time platform for tracking, managing, and engaging in conversations online, helping companies make informed decisions to protect their brand. $
Topsy Topsy is a new kind of search engine that sees the Internet as a stream of conversations. Topsy results are the things people link to when they’re talking about your search terms. Topsy ranks results based on how well they match your search terms, and the influence of the people talking about them.
TraceBuzz TraceBuzz shows you what people say on the Web right now about your name, brand, product, company or competitor. $
Trackur Trackur is an online reputation and social media monitoring tool designed to assist you in tracking what is said about you on the Internet. It scans hundreds of millions of Web pages — including news, blogs, video, images, and forums — and lets you know if it discovers anything that matches the keywords that interest you. $
Trendrr Trendrr is a business intelligence Web service for digital and social media. It allows you to listen, measure, and respond to the conversation about a product, service, or brand in real time. $
TRIBE Monitor TRIBE MONITOR is a social statistics aggregator that helps you find out where your fans are and where conversations about your brand are taking place by tracking your online presence once every hour.
Twazzup Twazzup operates a leading real-time news platform that enables users to filter the news out of live Internet content.
TweetBeep TweetBeep helps you keep track of conversations that mention you, your products, your company, anything, with hourly updates. You can also track who’s tweeting your Web site or blog, even if they use a shortened URL (like bit.ly or tinyurl.com). It offers both free and $ plans.
TweetFeel Tweetfeel monitors positive and negative feelings in Twitter conversations about many things, including popular brands, and displays the results in a clear and simple way.
Twendz The twendz Twitter-mining Web application from Waggener Edstrom uses the power of Twitter Search, highlighting conversation themes and sentiment of the tweets that talk about topics you are interested in. As the conversation changes, so does the twendz application by evaluating up to 70 tweets at a time. When new tweets are posted, they are dynamically updated, minute by minute.
Twitalyzer Twitalyzer is the social media industry’s most popular, most widely used analytics application. It offers both free and $ options.
twitt(url)y twitt(url)y tracks and ranks the URLs people are talking about on Twitter.
Twitter Grader Twitter Grader is a free tool that allows you to check the power of your twitter profile compared to millions of other users that have been graded.
Twitter Search There is an undeniable need to search, filter, and otherwise interact with the volumes of news and information being transmitted to Twitter every second. Twitter Search helps you filter all the real-time information coursing through the service.
uberVU uberVU is the complete social media platform that helps your team collaborate on listening, reporting and engaging in social media. Perfect for agencies or teams inside businesses that want to deliver social media excellence. $
Viralheat Viralheat is a social measurement platform designed with simplicity and ease of use in mind. Built from the ground up to be timely and efficient, Viralheat allows users to easily comprehend social media. $
Vitrue Social Media Index The Vitrue Social Media Index is an easy-to-use tool designed to provide you a snapshot in time to help you measure your brand’s online conversations.
Vocus Vocus social media software enables you to listen to customers and prospects, find influencers, and monitor conversations, mentions and trends. $
WaveMetrix WaveMetrix tracks online buzz for major global brands around the world, using a unique methodology based on human analysts reading each post. $
WebDig WebDig is a next-generation business intelligence and analysis engine that finds, aggregates, and interprets digital word-of-mouth (WOM) content. Every study is reviewed, analyzed, and reported on by assigned industry expert analysts. $
Webtrends Webtrends Social Measurement offers a self-service platform for identifying and participating in conversations related to your products and brands wherever and whenever they occur on the social Web. $
White Noise White Noise is a DIY tool that lets you monitor the Web and understand what is going on without the need for hiring outside companies to do the work for you. $
Woopra Woopra is a desktop Web analytics tool designed as a client + server application. It creates a one-stop service for monitoring all your blogs and Web sites. $
Workstreamer Workstreamer is a business listening platform that delivers a competitive advantage to professionals by providing real-time social updates on competitors, customers, prospects, partners and more.
Xinu Returns Find out how well your site is doing in popular search engines, social bookmarking and other site statistics. Check PageRank, backlinks, indexed pages, rankings, and more.
YackTrack As a content producer, you can search YackTrack for comments on your content from various sources or other blogs that talk about your content. Another site feature, Chatter, gives you a keyword search for the social media sites — this allows you to see “chatter” on various sites that talk about a specific keyword.
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Average Age of a Facebook User? 38. [Infographic]

The demographics of the most popular social networking sites are changing quickly and, once again, the team at Flowtown has done a great job of compiling the latest statistics about Facebook users and social network usage in general.  Did you know that the average age of a Facebook user is 38 years old?  Even more interesting is that 61% of Facebook users are now older than 38 — the company has come a long way since first launching exclusively to an audience of college students.

And what about Twitter? The average Twitter user is 39, and 64% of tweeters are 35 or older.

Another interesting statistic found in the data is that social media users who are 18 to 29 use social networks almost as much as they use e-mail; other reports have recently suggested that users under 18 use social networks more than e-mail.

Check out all the details below!

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Careful, Google: Facebook Has Passed You in Time Spent on Site [Chart]

If Google isn’t already worried about Facebook, this should unnerve them.

According to the latest data from comScore, time spent on Facebook was greater than time spent on Google sites in the U.S. in August for the first time ever. In the meantime, Yahoo continues its downward slide.

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Social Media Ad Spending Will Hit $3.3 Billion in 2010

Social networks worldwide will rake in $3.3 billion in advertising dollars this year, according to updated estimates by eMarketer. That’s a 31% increase from 2009′s $2.5 billion. And Facebook is the biggest winner — 39% of that amount, or $1.3 billion, will go to the social-media juggernaut.

In the U.S., social ad spending is expected to rise 20% to $1.7 billion and Facebook has an even larger market share — 50 percent of that amount ($835 million), versus a 36% share last year (when its U.S. advertising revenues were estimated to be $500 million out of a total of $1.4 billion).

The big loser in social ads this year? MySpace, whose share is estimated to drop from 32% in 2009 ($445 million) to 19% in 2010 ($323 million).

Online social games and applications are becoming a more important part of the mix. Advertising is not a primary revenue stream for game companies like Zynga or Playdom, but their large audiences are interesting to marketers. eMarketer expects companies like these to attract $293 million in spending worldwide in 2011, up from $220 million in 2010.

Twitter, which finally launched its ad business earlier this year, is part of eMarketer’s forecast for the first time. Although worldwide ad spending on Twitter will be under $50 million in 2010, the potential for 2011 and beyond could be dramatic if its “resonance” model of measuring advertising effectiveness works.

Here’s a nice infographic from Flowtown that does a great job of summarizing all of eMarketer’s data:

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Women Dominate Social Networks

According to a new study from comScore, social networking sites reach a higher percentage of women than men. “Women on the Web: How Women Are Shaping the Internet”, found that 76% of women visit a social networking site compared to 70% of men.

Globally, women demonstrate higher engagement levels with social networking sites than men. Using data from May 2010, comScore reported that although women comprise 48% of total unique visitors to the social networking category, they consume 57% of pages and account for nearly 57% of total minutes spent on these sites.

Women spend significantly more time on social networking sites than men, with women averaging 5.5 hours per month compared to 4 hours for men — this demonstrates women’s strong engagement with social sites.

On average, women spend more time online per month, 25 hours vs. 23 hours for men. But, when it comes to the social Web, there’s an even bigger divergence between the sexes. “Nearly 56 percent of adult women say they use the Internet to stay in touch with people, compared to 46% of adult men,” according to the report. comScore identifies higher activity levels in social categories such as social networking, instant messenger, and e-mail.

Those behaviors equate to women spending an average of 16.3% of their online time per month on social networks, a percentage that continues to rise month-to-month. Men spend just 11.7% of their time on the same activities.

Latin America and North America Display Strongest Social Networking Reach Among Women

Perhaps reflecting cultural differences, the relative importance of social networking varies across countries. However, no matter the location, women are consistently more social on the Web than their male counterparts. The social Web’s influence among women is highest in Latin America, where it reached 94% of females online, and in North America, where 91% engaged. 86% of Europe’s female online population visit a social networking site, while Asia Pacific, where parts of the region still have site restrictions and low broadband penetration, reported a 55% reach.

Social Networking Category Reach by Worldwide Region for Females and Males
May 2010
Total Audience, Age 15+ – Home & Work Locations*
Source: comScore Media Metrix
Social Networking % Reach by Region
Females Males
Worldwide 75.8% 69.7%
Latin America 94.1% 91.9%
North America 91.0% 87.5%
Europe 85.6% 80.6%
Asia Pacific 54.9% 50.7%

Other takeaways from the report:

  • Although men are in the majority across the global Internet, women spend about 8% more time online.
  • Globally, women spend 20% more time on retail sites overall than men. Among the various retail sub-categories, Comparison Shopping and Apparel sites reached the highest percentage of women at 24.8% and 18.7%, respectively, in May 2010.
  • In the U.S., women are more avid online buyers than men, with 12.5% of female Internet users making an online purchase in February 2010, compared to 9.3% of men.
  • Health sites show some of the largest overall differences in reach between female and male, with a nearly 6-point gap between global women and men.
  • In most countries women spend far less time watching online video than men, but women spend a much higher share of their time watching videos on YouTube than men.
  • In both the U.S. and Europe, smartphone usage is dominated by men with both markets experiencing close to a 60/40 split in smartphone adoption between the genders.

Download “Women on the Web: How Women are Shaping the Internet“.

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How Women Use Social Media [Infographic]

Social media sites are having a powerful effect on our lives. It’s important for marketers to understand how people use social networks, and Ethan Bloch of Flowtown has created a great infographic that shows how women leverage the social Web, which sites they use, and how much/why they participate.

Women are online and interacting on social sites just as much — if not, more — than their male counterparts. More than half of all American women participate in social media at least once a week, and younger women use it the most.


  • 53% of adult females use social media at least on a weekly basis.
  • Their top interests are entertainment, food, health/wellness, and recipes/cooking. Fashion/beauty/shopping comes in fifth.
  • 34% of women use social networks to get information, while 20% of women are looking for advice and recommendations.

Click the image below to see the full-sized version:

The Social Habit: Who Uses Social Media and How

Edison Research just released its latest report on social network usage. The study compares the behavior and demographics of frequent users of social media to those of the population at large. The data is based on a nationally representative telephone survey of 1,753 Americans (including 371 mobile phone interviews) ages 12+ conducted in February, 2010.

Here are the principal findings from the report:

1. With both usage of social networks and the frequency of that usage increasing dramatically, we are truly witnessing a sea change in how mainstream consumers communicate.

2. Though social networking is rapidly becoming more common throughout the wider population, it is still most popular among the young; students are especially overrepresented.

3. Women are bigger social media users than men.

4. The biggest social networkers are, unsurprisingly, more likely to be big Internet users and early-adopters of new gadgets. But they still think the mobile phone is the technology that has had the biggest impact on their lives.

5. Frequent social networkers are also more likely to update their status on those networks — i.e., create content online — which has implications for word-of-mouth marketing and search.

6. Not only are frequent social networkers posting more status updates, they are also more likely to follow brands/companies than the average social media user — which makes identifying and appealing to those with the “social habit” crucial for brands.

7. Mobile access to social media is almost certainly a significant contributor to frequency of usage.

8. The data for frequent social networkers’ usage of podcasts, online video, and online audio supports the assumption that a significant amount of content is being consumed on-demand, potentially at the point where such content is shared.

9. Americans with “the social habit” are watching significantly less traditional television, but potentially consuming (and sharing) more “video” through alternative means.

Download the entire report (PDF) here →