Top 10 Sponsored Brand Channels on YouTube

YouTube is one of the most powerful marketing tools on the Web. It has grown to one of the world’s largest social media communities, and it has the ability to increase a brand’s online presence dramatically for a fraction of traditional marketing costs.

Here are some key YouTube statistics:

  • 145 million unique visitors per month
  • More than 2 billion views per day, nearly double the prime-time audience of all three major U.S. broadcast networks combined
  • 24 hours of video are uploaded every minute — more video is uploaded to YouTube in 60 days than all three major U.S. networks created in 60 years
  • The average person spends 15 minutes per day on YouTube
  • 70% of the site’s traffic comes from outside the U.S.

Many brands that have embraced YouTube as an advertising medium are skilled at harnessing its full potential — they have created sponsored channels for their products. YouTube ads are a cheap source of traffic, and can drive viewers to other social media profiles (like Facebook) or Web sites with clickable call-to-action overlays.

Many sponsored brand channels have large  audiences — a great example is Old Spice, which was wildly popular earlier this year. Here are the current top 10 ranked by number of viewers this month, along with their current featured videos:

1. BlackBerry: BlackBerry® Style™ 9670 – Official video

2. Windows Phone: New Windows Phone 7 Official Ad

3. Fanta France: Elie Semoun is Professor Kassos

4. adidas Basketball: Dwight Howard and Slim Chin — “Fast Don’t Lie” Music Video

5. Sony Pictures: Official “Priest” Trailer

6. adidas Originals: MEGA Diner 2010

7. Nokia: N8 TV ad — It’s not technology, it’s what you do with it.

8. Electronic Arts Poland: “Medal of Honor” Trailer Premiere

9. Tourist Movie: Official Trailer

10. City of Seoul: Fever Seoul Top 6

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Top 10 Social Media Blogs of 2010

Social media is the talk of the planet. But where do you go to learn the best tips and tactics? Look no further…

In December, Social Media Examiner solicited nominations for their annual list of the top 10 social media blogs. They received over 150 suggestions, and narrowed the field down to 21 finalists. The judges in the selection process included Scott Monty (Ford), Ann Handley (MarketingProfs), and David Meerman Scott (author New Rules of Marketing and PR), who all carefully reviewed the nominees.

The final winner selection was based on these criteria:

  • Quality of posts: A qualitative analysis of the content of posts was examined by the judges. Educational and discussion-spurring posts are more valuable than self-promoting posts (55% of decision).
  • Frequency of posts: Blogs that write multiple posts per week scored higher. This is a sign of the blog’s commitment to blogging (15%).
  • Reader involvement: Blogs that have regular comments from readers are another sign of a healthy blog. In addition, the numbers of nominations for a specific blog played a part in this (15%).
  • Blog ranking: The number of other blogs that link to the blog shows the value of the content (15%). The judges used accepted third-party blog ranking systems for this portion of the score.

The winners were just announced. If you’re looking to reap the rewards of social media, these rich blogs need to be at the top of your reading list.

  1. Chris Brogan: The Elvis of social media and the king of common sense, Chris Brogan is in a league of his own.
  2. Social Media Explorer: Social media all-star Jason Falls provides a fresh and interesting take on all things social media.
  3. Mashable: The world’s source for social media news, Mashable is the place to go for breaking stories.
  4. Convince & Convert: Jay Baer provides rich content for businesses seeking to embrace social media.
  5. Altitude: Amber Naslund offers a breadth of fresh air with smart, inspiring and personal social media insight.
  6. CopyBlogger: The king of engaging content, Brian Clark and his team help businesses persuade in a 2.0 world.
  7. Brand Builder: For businesses looking to dive deep into social media discussion, check out Olivier Blanchard’s rich insights.
  8. Diva Marketing: Toby Bloomberg’s blog provides a wide array of social media advice.
  9. Kikolani: Looking for great “getting started” social media guidance?  Then frequent this blog.
  10. Future Buzz: A nice mix of stories and reviews makes Adam Singer’s site one that should be on your radar.

The other 11 nominees are well worth a look, too:

Congratulations to the winners. Be sure to check out all of these amazing blogs!

Do you frequent any of these blogs? What are some of your favorites?

(Via Social Media Examiner)

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