10 Examples of Social Media ROI [Infographic]

Does social media drive ROI? Many brands are still plagued by this question. 

Social media ROIThe immediacy and visibility offered by social media marketing has convinced most business owners that it’s worth their time and effort, but calculating its effectiveness is another story. Best practices for measurement are still evolving, and even though brands are committing an increasing percentage of their budgets to social channels, many are still skeptical about its value and return on investment (ROI). What’s a marketer to do?

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4 Ways Twitter Helps SMBs [Infographic]

A mutually beneficial relationship between SMBs and their Twitter followers drives brand ROI and consumer value.

4 ways Twitter helps SMBsPeople who follow small to medium-sized businesses feel more engaged with them and are more likely to purchase from them, recommend them, retweet their content, and share positive experiences about them with their networks, according to a report from Market Probe International.

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Create “Perfect” Posts on Facebook, Twitter, Pinterest and Google+ [Infographic]

Get more social media fans and create engagement! Follow these 17 guidelines when you post on social networks.

Social media conversationsIs there any such thing as a perfect social media post? Each social network has a specific set of expectations, limitations — and pros and cons. And each one is constantly evolving in terms of potential. A one-size-fits-all strategy just isn’t feasible. This makes it more challenging for brand marketers whose goals are growing their fanbase and creating engagement around relevant content. So what’s the best strategy to engage followers and attract new ones on each site?

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The 4 Most Effective Twitter Calls to Action

What should I tweet?

4 Most Effective Twitter Calls to ActionThis is one of the most common questions that brands ask. Data from a recent study conducted by Optimal indicates that Twitter delivers a smaller — but more active — audience than Facebook. But Twitter is less understood as a marketing channel, and many social media marketers are unsure about what to do when it comes to executing well-planned promotional strategies on the platform. So what can you do to jumpstart a Twitter initiative using 140 characters or less?

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Facebook, Twitter, Pinterest, and Instagram Demographics

67% of online adults use social networking sites. But who exactly are the people who use Facebook, Twitter, Pinterest, and Instagram?

Social media demographics for Facebook, Twitter, Pinterest, Instagram, and Tumblr Some very useful social media demographics are outlined in a recent report by the Pew Research Center’s Internet and American Life Project. The study reaffirmed that young adults aged 18-29 are more likely than others to use major social networks (83%). It also substantiates that women are more likely than men to be on these sites (71% vs. 62%), and that people who live in urban areas are significantly more likely than rural Internet users to use social networking (70% vs. 61%).

The analysis also takes a deeper dive into statistics such as the race/ethnicity, education, and household income of people who use social media sites. This information can help you refine your social media marketing initiatives to find leads, increase sales, and improve branding.

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Blogs Influence Consumer Spending More Than Social Networks

Blogging breeds community, where influence is born.

Blogs Influence Consumer Spending More Than Social NetworksA new survey from Technorati has found that many consumers are turning to blogs when they’re looking to buy something. They rank blogs as the third most influential digital resource (31%) when it comes to making purchase decisions, following retail sites (56%) and brand sites (34%). But it turns out that where brands are spending is not fully aligned with how and where consumers are seeing value and being influenced.

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Find and Reserve Your Social Media Name

Grab your name and secure your brand before someone else does

Find and reserve your social media nameA consistent social media identity across the Web is crucial for brands. Whether you’re trying to develop your company’s personality or your own, having many different names  creates confusion and dilutes the impact of all of your social media marketing activities.

There are hundreds of sites that can host your profile, but being the first to claim your name on every one can be difficult. Most of them prevent automated sign-up processes, so you need to manually create a profile for each.

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