Facebook, Twitter, Pinterest, and Instagram Demographics

67% of online adults use social networking sites. But who exactly are the people who use Facebook, Twitter, Pinterest, and Instagram?

Social media demographics for Facebook, Twitter, Pinterest, Instagram, and Tumblr Some very useful social media demographics are outlined in a recent report by the Pew Research Center’s Internet and American Life Project. The study reaffirmed that young adults aged 18-29 are more likely than others to use major social networks (83%). It also substantiates that women are more likely than men to be on these sites (71% vs. 62%), and that people who live in urban areas are significantly more likely than rural Internet users to use social networking (70% vs. 61%).

The analysis also takes a deeper dive into statistics such as the race/ethnicity, education, and household income of people who use social media sites. This information can help you refine your social media marketing initiatives to find leads, increase sales, and improve branding.

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Blogs Influence Consumer Spending More Than Social Networks

Blogging breeds community, where influence is born.

Blogs Influence Consumer Spending More Than Social NetworksA new survey from Technorati has found that many consumers are turning to blogs when they’re looking to buy something. They rank blogs as the third most influential digital resource (31%) when it comes to making purchase decisions, following retail sites (56%) and brand sites (34%). But it turns out that where brands are spending is not fully aligned with how and where consumers are seeing value and being influenced.

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Find and Reserve Your Social Media Name

Grab your name and secure your brand before someone else does

Find and reserve your social media nameA consistent social media identity across the Web is crucial for brands. Whether you’re trying to develop your company’s personality or your own, having many different names  creates confusion and dilutes the impact of all of your social media marketing activities.

There are hundreds of sites that can host your profile, but being the first to claim your name on every one can be difficult. Most of them prevent automated sign-up processes, so you need to manually create a profile for each.

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Get More Retweets [Infographic]

Have you ever tried to figure out why some of your tweets are retweeted more than others? Or why some of them are ignored? 

The Art of Getting More RetweetsThere are a few techniques that can help you spread and amplify your tweets, including tweeting at ideal times and using popular Twitter hashtags. I’ve covered a few of them in two recent posts, Facebook, Twitter, YouTube: Strategic Marketing Best Practices and 11 Effective Twitter Strategies for Brands.

Here’s an infographic from Quick Sprout that summarizes some best practices and common factors that contribute to retweeting success…

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The Perfect Length of a Tweet is 71-100 Characters

All Tweets are the same, right? Fewer than 140 characters.

The perfect length of a Tweet is 70-110 characters

It’s not readily apparent that the length of a Tweet has an impact on the number of people who engage with it. Advertisers who use Twitter to reach their customers need all the insights they can get, especially those who are paying for promoted tweets. A recent study by Track Social, a social media analytics firm, looks at the effect of Tweet length on response levels as measured by retweets.

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The Gap Between Social Customers and Social Marketers

More than three-quarters (76%) of social media marketers say they know what their customers want, but only one-third (34%) have actually asked them.

Shocking, right? One of the basic tenets of marketing — know your customers — is being ignored by the vast majority of brands that are trying to achieve success with social media marketing. There’s a major disconnect between what consumers desire and what they actually receive from the brands they follow on social networks. It’s no wonder marketers have trouble getting good results.

A revealing research report from the team at Pivot documents the growing gap between marketers and customers. The data shows that consumers and brands are far apart when it comes to perceptions, behaviors, attitudes, and expected benefits. This divide, which industry analyst Brian Solis calls the perception gap, presents a problem for brands that are trying to maximize user engagement and conversion rates on social media platforms like Facebook and Twitter. Marketers must reach out directly to their audience and offer them what they want — if they don’t, they’ll suffer the consequences in terms of awareness, engagement, and revenue.

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LinkedIn is the Best Social Network for Improving SEO

When it comes to sharing links, Facebook and Twitter immediately come to mind as the social networks of choice. Dan Zarrella, HubSpot social media scientist, recently conducted a study of link sharing and SERP (search engine results page) correlation on the top three social media platforms — Facebook, Twitter, and LinkedIn — to determine which platform improves search engine results the most. Surprise, it’s LinkedIn!

LinkedIn is the best social network for improving SEOThis is important because receiving more shares creates a snowball effect. Each time your content is seen and shared, you receive an inbound link. The more links your article has, the higher the authority rank it is given by search engines. This results in higher search engine placement and, along with it, more site traffic.

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Facebook, Twitter, YouTube: Strategic Marketing Best Practices

Facebook, Twitter, and YouTube are, without doubt, the Big 3 of social media. They are important avenues for building brand engagement and influence. If your company has a presence on all of  them, you’re on the road to creating a name for yourself on social networks.

5 marketing strategies to rock Twitter, Facebook, and YouTubeBut these 3 platforms are very different from one other. Do you know how to effectively approach each one to achieve the best results?

Social media software firm Awareness has researched best practices for these dominant networks. 5 Killer Strategies to Dominate Social Media’s Big 3: Facebook, Twitter, and YouTube, a new white paper from the company, looks at the 3 social media platforms and examines 5 strategies marketers can use to grow brand awareness, foster brand advocacy, and generate leads and sales.

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11 Effective Twitter Strategies for Brands

Brands are missing out on big opportunities to engage with consumers on Twitter by tweeting at the wrong time or in the wrong way, according to an interesting study from Buddy Media.

Brands still don't understand TwitterThe report, Strategies for Effective Tweeting: A Statistical Review, found that many brands aren’t using Twitter effectively and outlines the top strategies for engaging with consumers. Buddy Media looked at user engagement for the top 320 brands on Twitter between December 11, 2011 and February 23, 2012 to see how successful they were at getting @replies and retweets. Their engagement rates were also assessed to quantify the relationship between @replies and retweets based on their number of followers. 

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Top 12 Social Media Insights for Nonprofits in 2012

Social networksBlackbaud, NTEN, and Common Knowledge have released their fourth annual Nonprofit Social Network Benchmark Report, a yearly analysis of how nonprofits are using social media platforms like Twitter and Facebook. This year’s report highlights 12 key social media insights for nonprofits that are intended to help the sector become more effective at using social media to drive value and raise awareness for their causes.

Conducted between January 24th and February 21st this year, over 3500 nonprofit professionals completed an online survey around two main categories:

  • Commercial social networks: The use of social networks like Facebook, Twitter, Linkedin, and Google+
  • House social networks: The use of social networks built and managed by nonprofits themselves

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