Get More Retweets [Infographic]

Have you ever tried to figure out why some of your tweets are retweeted more than others? Or why some of them are ignored? 

The Art of Getting More RetweetsThere are a few techniques that can help you spread and amplify your tweets, including tweeting at ideal times and using popular Twitter hashtags. I’ve covered a few of them in two recent posts, Facebook, Twitter, YouTube: Strategic Marketing Best Practices and 11 Effective Twitter Strategies for Brands.

Here’s an infographic from Quick Sprout that summarizes some best practices and common factors that contribute to retweeting success…

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The Perfect Length of a Tweet is 71-100 Characters

All Tweets are the same, right? Fewer than 140 characters.

The perfect length of a Tweet is 70-110 characters

It’s not readily apparent that the length of a Tweet has an impact on the number of people who engage with it. Advertisers who use Twitter to reach their customers need all the insights they can get, especially those who are paying for promoted tweets. A recent study by Track Social, a social media analytics firm, looks at the effect of Tweet length on response levels as measured by retweets.

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The Gap Between Social Customers and Social Marketers

More than three-quarters (76%) of social media marketers say they know what their customers want, but only one-third (34%) have actually asked them.

Shocking, right? One of the basic tenets of marketing — know your customers — is being ignored by the vast majority of brands that are trying to achieve success with social media marketing. There’s a major disconnect between what consumers desire and what they actually receive from the brands they follow on social networks. It’s no wonder marketers have trouble getting good results.

A revealing research report from the team at Pivot documents the growing gap between marketers and customers. The data shows that consumers and brands are far apart when it comes to perceptions, behaviors, attitudes, and expected benefits. This divide, which industry analyst Brian Solis calls the perception gap, presents a problem for brands that are trying to maximize user engagement and conversion rates on social media platforms like Facebook and Twitter. Marketers must reach out directly to their audience and offer them what they want — if they don’t, they’ll suffer the consequences in terms of awareness, engagement, and revenue.

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LinkedIn is the Best Social Network for Improving SEO

When it comes to sharing links, Facebook and Twitter immediately come to mind as the social networks of choice. Dan Zarrella, HubSpot social media scientist, recently conducted a study of link sharing and SERP (search engine results page) correlation on the top three social media platforms — Facebook, Twitter, and LinkedIn — to determine which platform improves search engine results the most. Surprise, it’s LinkedIn!

LinkedIn is the best social network for improving SEOThis is important because receiving more shares creates a snowball effect. Each time your content is seen and shared, you receive an inbound link. The more links your article has, the higher the authority rank it is given by search engines. This results in higher search engine placement and, along with it, more site traffic.

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Facebook, Twitter, YouTube: Strategic Marketing Best Practices

Facebook, Twitter, and YouTube are, without doubt, the Big 3 of social media. They are important avenues for building brand engagement and influence. If your company has a presence on all of  them, you’re on the road to creating a name for yourself on social networks.

5 marketing strategies to rock Twitter, Facebook, and YouTubeBut these 3 platforms are very different from one other. Do you know how to effectively approach each one to achieve the best results?

Social media software firm Awareness has researched best practices for these dominant networks. 5 Killer Strategies to Dominate Social Media’s Big 3: Facebook, Twitter, and YouTube, a new white paper from the company, looks at the 3 social media platforms and examines 5 strategies marketers can use to grow brand awareness, foster brand advocacy, and generate leads and sales.

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11 Effective Twitter Strategies for Brands

Brands are missing out on big opportunities to engage with consumers on Twitter by tweeting at the wrong time or in the wrong way, according to an interesting study from Buddy Media.

Brands still don't understand TwitterThe report, Strategies for Effective Tweeting: A Statistical Review, found that many brands aren’t using Twitter effectively and outlines the top strategies for engaging with consumers. Buddy Media looked at user engagement for the top 320 brands on Twitter between December 11, 2011 and February 23, 2012 to see how successful they were at getting @replies and retweets. Their engagement rates were also assessed to quantify the relationship between @replies and retweets based on their number of followers. 

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Top 12 Social Media Insights for Nonprofits in 2012

Social networksBlackbaud, NTEN, and Common Knowledge have released their fourth annual Nonprofit Social Network Benchmark Report, a yearly analysis of how nonprofits are using social media platforms like Twitter and Facebook. This year’s report highlights 12 key social media insights for nonprofits that are intended to help the sector become more effective at using social media to drive value and raise awareness for their causes.

Conducted between January 24th and February 21st this year, over 3500 nonprofit professionals completed an online survey around two main categories:

  • Commercial social networks: The use of social networks like Facebook, Twitter, Linkedin, and Google+
  • House social networks: The use of social networks built and managed by nonprofits themselves

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