Guy Kawasaki’s Twitter Rules for Business

David Spark of recently caught up with Guy Kawasaki at the CMO Club Summit in San Francisco and asked him to define his top three tips for businesses that want to engage on Twitter. In this video, he says that companies should follow these rules:

  • Always respond to every @reply and DM
  • Provide informational tweets
  • Make getting re-tweeted your goal

[If you can’t see the video below, click here.]

More cov­er­age from The CMO Club Sum­mit in San Fran­cisco

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Ford Motor’s Scott Monty on Big Brands and Social Media

A hot topic at recent industry events has been the question of big brands and how they can use social media. Ford Motor Company is one brand, however, that has not let that question become an obstacle. WebProNews spoke with Scott Monty, the Head of Social Media at Ford, who explained how the company first became involved with social media just a few years ago. Their efforts began as a hobby, but he helped them develop an approach to incorporate social into their overall business strategy.

(Via WebProNews)

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Social Media Revolution

Here’s a great video that highlights the transformational nature of social media communication, with implications for everyone. I’m sure many of you have already seen it, but it does such a wonderful job of laying out the case for social media that I want to make sure everyone watches it.

Is social media a fad? Or is it the biggest shift since the Industrial Revolution?

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