How to Increase YouTube Engagement [Infographic]

Is YouTube marketing worth it?

How to improve YouTube engagementMore than 1 billion unique users visit YouTube each month. It is the second most popular search engine and the third most popular site in the world. Nielsen says that it reaches more U.S. adults ages 18-34 than any cable network, a sweet spot for advertisers. Mastering the art of YouTube marketing will help your target audience discover you in an entirely new way.
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Optimize Your Posts on LinkedIn, Facebook, Twitter, Pinterest, and More

Creating great content isn’t enough.

Create shareable contentIf you want people to share it, you must consider the dynamics of each of your social networks and optimize your posts for each. This will maximize sharing and help you build your brand, engage with your target customers, create brand ambassadors, and ultimately improve lead acquisition and sales. Failing to polish your posts means that your content won’t be shared as much, limiting your ability to grow your audience.
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Social Media Image Dimensions: The Ultimate Guide

Visual marketing plays an important role in brand awareness and outreach.

Social media image dimensions for Facebook, Twitter, Google+, LinkedIn, Pinterest, Instagram, and YouTubeBrands experience almost 50% more audience engagement when sharing an image or video on their social media platforms, which is why social networks are increasingly featuring and promoting visual content. Optimizing your visual space online is key to achieving maximum exposure for your name and your brand, and helps build your fan base.

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Facebook, Twitter, YouTube: Strategic Marketing Best Practices

Facebook, Twitter, and YouTube are, without doubt, the Big 3 of social media. They are important avenues for building brand engagement and influence. If your company has a presence on all of  them, you’re on the road to creating a name for yourself on social networks.

5 marketing strategies to rock Twitter, Facebook, and YouTubeBut these 3 platforms are very different from one other. Do you know how to effectively approach each one to achieve the best results?

Social media software firm Awareness has researched best practices for these dominant networks. 5 Killer Strategies to Dominate Social Media’s Big 3: Facebook, Twitter, and YouTube, a new white paper from the company, looks at the 3 social media platforms and examines 5 strategies marketers can use to grow brand awareness, foster brand advocacy, and generate leads and sales.

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Top 10 Sponsored Brand Channels on YouTube

YouTube is one of the most powerful marketing tools on the Web. It has grown to one of the world’s largest social media communities, and it has the ability to increase a brand’s online presence dramatically for a fraction of traditional marketing costs.

Here are some key YouTube statistics:

  • 145 million unique visitors per month
  • More than 2 billion views per day, nearly double the prime-time audience of all three major U.S. broadcast networks combined
  • 24 hours of video are uploaded every minute — more video is uploaded to YouTube in 60 days than all three major U.S. networks created in 60 years
  • The average person spends 15 minutes per day on YouTube
  • 70% of the site’s traffic comes from outside the U.S.

Many brands that have embraced YouTube as an advertising medium are skilled at harnessing its full potential — they have created sponsored channels for their products. YouTube ads are a cheap source of traffic, and can drive viewers to other social media profiles (like Facebook) or Web sites with clickable call-to-action overlays.

Many sponsored brand channels have large  audiences — a great example is Old Spice, which was wildly popular earlier this year. Here are the current top 10 ranked by number of viewers this month, along with their current featured videos:


1. BlackBerry: BlackBerry® Style™ 9670 – Official video


2. Windows Phone: New Windows Phone 7 Official Ad


3. Fanta France: Elie Semoun is Professor Kassos


4. adidas Basketball: Dwight Howard and Slim Chin — “Fast Don’t Lie” Music Video


5. Sony Pictures: Official “Priest” Trailer


6. adidas Originals: MEGA Diner 2010


7. Nokia: N8 TV ad — It’s not technology, it’s what you do with it.


8. Electronic Arts Poland: “Medal of Honor” Trailer Premiere


9. Tourist Movie: Official Trailer


10. City of Seoul: Fever Seoul Top 6


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Social Media Strategy: State Farm Insurance

In this video, Social Media Examiner’s Michael Stelzner interviews Kelly Thul, Director of Communication Services at State Farm Insurance.  Thul shares his insights about how they communicate with their 17,000 agents, their Facebook and Twitter strategies, and their very successful YouTube channel.

You’ll learn how State Farm leveraged a partnership three years ago to get started in social media and learn about the environment, as well as some useful tips for your corporate social media strategy.

Takeaways:

You’ll hear how State Farm:

  • Publishes different types of content on their YouTube channel to engage with different audiences and which type garners the most views;
  • Engages their employees and explains the different uses of social media (internal versus external) to them;
  • Believes that internal social communication is important for their activity and the keys to success in this area;
  • Uses FacebookTwitter, and YouTube individually and how the three platforms three work together;
  • Creates different types of relationships on Facebook and Twitter;
  • Provides their agents with connectivity and valuable services via Pocket Agent, an iPhone app that has proven popular with its customers; State Farm also offers other mobile apps to help customers connect.

Thul encourages other businesses to be inclusive about who you involve in your company. He also emphasizes how important it is to have a predetermined plan about how to respond to negative issues or comments on the various social media platforms.


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Top 10 Twitter Tutorials on YouTube

We all know that YouTube is a treasure trove of entertainment, with endless hours of Justin Bieber crooning to tweens and cats playing the piano. But it’s also a terrific resource for learning — there are helpful how-tos about a wide range of topics that do a great job of breaking down complex subjects into visuals that are easy to understand. Users have posted thousands of tutorials ranging from animal care to everyone’s favorite microblogging tool, Twitter.

Whether you want to get your mom started on Twitter or want the scoop on some of Twitter’s best desktop apps and how to use Twitter for brand building, these YouTube videos will keep you entertained while educating you about various aspects of the Twitterverse.


1. Twitter in Plain English

This quick, no-nonsense introduction is a great starting point.


2. Getting Started With Twitter

A simple step by step tutorial on how to create your Twitter account, add friends, and get started tweeting.


3. Twitter Lists in a Nutshell

A quick looks at the “Lists’ feature and how to use it to your advantage.


4. Top Twitter Tools Exposed and Explained

An introduction to the top Twitter tools and how to use them in conjunction with each other to get the most out of Twitter for personal or business use.


5. How to Create an Attractive Twitter Profile

How to  make your Twitter profile page highly attractive and gain more followers.


6. Finding Followers

This easy Twitter tutorial explains several ways to find people to follow on Twitter.


7. How to Tweet From Any Cell Phone

This video shows you how to update Twitter from your cell phone using text messaging. This method doesn’t require any additional apps and works on any phone, but standard text messaging rates apply.


8. How to Use Twitter for Business

Have you signed up for Twitter but found yourself at a loss about what to do with it? This video series will help jumpstart your efforts.


9. Twitter and Brand Building

How to use Twitter effectively for building customer relationships and brand reputation.


10. 5 Business Benefits of Twitter Even if Your Customers Aren’t Using It Yet

How to get value out of the platform before your customers even join.



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12 Reasons to Use Social Media to Grow Your Business

Social media is fast becoming an essential part part the marketing mix for brands. Companies are increasingly using social tools to monitor conversations about their products, competitors, and industry, and engaging with their customers to build strong relationships. According Forrester Research’s most recent Interactive Marketing Forecast, social media marketing will grow at an annual rate of 34% -– faster than any other form of online marketing and double the average growth rate of 17% for all online mediums:

And new research from Access Markets International Partners shows that almost 70% of small and medium businesses actively use social media sites like Twitter, Facebook, and LinkedIn to promote themselves. But simply posting what your CEO had for lunch isn’t going to help much with your branding efforts — it’s important to strategically use social media tools to increase exposure and reach your target audience.

Here are 12 compelling reasons to use social media to help grow your business:

1. Own your brand’s social presence: If you don’t create official channels online, it’s only a matter of time before your fans do it for you and create their own profiles and communities around your brand. It’s important to claim your brand name across all the major social media platforms. Here are two sites that will help you do this:

  • KnowEm: KnowEm has the highest number of sites (over 350) available for checking username availability. Simply by entering your desired username, you’ll be able to find out instantly if it’s still available. KnowEm also offers paid plans, from just signing up and registering you at 150 sites, to a full-featured plan which also fills in all profile details, complete with pictures, at 100 to 300 different networking sites.
  • namechk: Covering 72 major social networking sites, namechk is simple, fast, and easy to use. If your desired username or vanity URL is still available, you simply click through each one to claim it. If your brand isn’t consistent across the Web, namechk can help you by determining which usernames are still available on a number of the most popular sites.

2. Look like you “get it”: Your target audience is becoming more shrewd about leveraging social media sites as an integral part of their daily lives. If you want to appear relevant and in-step with the latest advances in technology, your potential customers will want to see you on these sites as well. If you don’t have a presence, you appear as if you’re not very savvy.

3. Brand recognition: You need to go where your customers are, and they are increasingly spending a great deal of time on social networking sites. Using social media enables your company to reach a huge number of potential customers. Getting your name out there is incredibly important — studies suggest that people need to hear a company’s name at least seven times before they trust and respect it enough to become a customer.

4. Take your message directly to consumers: Social media tools enable you to directly engage consumers in conversation. Be sure to build trust by adding value to the community consistently over time.

5. Increase your search engine rankings: Social media profiles (especially those on Twitter, Facebook, and LinkedIn) frequently rank highly with major search engines. Creating keyword-rich profiles around your brand name can help generate traffic for your both your social-networking sites and your company’s Web site.

6. SEO benefits: Many social media bookmarking sites use NOFOLLOW tags that limit the outbound link value of posts made on their sites, but there are still many leading sites that allow DOFOLLOW tags — including Friendfeed, Digg, and Mixx. You can also benefit from posting to bookmarking sites that use NOFOLLOW tags if people read your posts and link back to your Web site.

7. Social media content is now integrated with search results: Search engines like Google and Bing are increasingly indexing and ranking posts and other information from social networks. Videos from popular sites like YouTube can also be optimized for indexing by the major search engines.

8. Brand monitoring: Having a social media presence gives you a better understanding of what current and potential customers are saying about your products and services. If you actively monitor social conversations, you have the opportunity to correct false or inaccurate information about your brand and address negative comments before they take on a life of their own.

9. Generate site traffic: You can create additional traffic if you regularly post updates on social networks that link back to your Web site. Social media bookmarking tools like Digg, Reddit, and Stumbleupon can also generate additional traffic to your site if you create frequent articles and blog posts.

10. Find new customers through your friends: You shouldn’t neglect your personal social media accounts as potential avenues to promote the activities of your business. Posting regular updates relating to your business and activities can remind your friends about what your company does and influence them to use your services or make referrals.

11. Find new customers through your company profile: Your company profile is a great opportunity for you to post regular updates on your activities and about important news and trends in your industry. This will attract the attention of new customers interested in your industry and increase your reputation as an expert in your field. It’s important to post regularly if you want to increase your followers or fans and convert them to potential leads.

12. Niche marketing: Social media enables you to reach very specific subsets of people based on their personal preferences and interests. You can create unique social media profiles to target these audiences or create strategies based on addressing individual interests.

Are you using social media to grow your business? Please share your experiences!


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How Fortune 100 Companies are Leveraging Social Media [Infographic]

Burson-Martseller, a leading global public relations and communications firm,  recently released a report detailing how the Fortune 100 companies are using social platforms. The study, called “The Global Social Media Check-Up”, found that 79% use at least one of the four top social media platforms:

  • 65% have active accounts on Twitter
  • 54% have a Facebook fan page
  • 50% have a YouTube channel
  • 33% have a corporate blog

Flowtown has created a terrific infographic that tells the visual story of these findings and illustrates how the largest corporations are using the social-media engagement model:

And here’s the SlideShare presentation that Burson-Martseller created based on its study results:



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Social Media: A Cheat Sheet [Infographic]

Are you new to social media? Are you unsure about how to engage your audience via Twitter, Facebook, LinkedIn, and the rest? Here’s a handy infographic that doubles as a roadmap of the social Web. Created for CMO.com by 97th Floor, it analyzes the top social media sites in the U.S. and tells you how each one stacks up in terms of:

  • Customer communication
  • Brand exposure
  • Ability to drive traffic to your site
  • SEO

Overall, YouTube and Digg post the best results, although YouTube falters in the traffic area and Digg isn’t a great tool for customer communication. This guide doesn’t address the mechanics of how involved you need to be with each site when you launch a new campaign, or how aggressive — in general, it’s important to tread lightly with your messaging because over-marketing in the social sphere can backfire quickly.

The image below has been scaled. You can click on it to see a slightly larger version and download the full-screen PDF.


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