A Comprehensive Guide to Your Social Media Image Sizes

Make an impact with your social media images!

Social media image sizes for Facebook, Twitter, LinkedIn, Pinterest, Instagram,  Google+,  YouTube, Tumblr, Vine, SnapchatHarnessing the power of images makes your social media marketing more powerful and memorable. You’re probably already using the visual elements of your brand on your social media channels. If you want them to have an impact, they need to be the correct size for each platform so they maintain their clarity and proportions — otherwise you risk appearing unprofessional.

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How to Increase YouTube Engagement [Infographic]

Is YouTube marketing worth it?

How to improve YouTube engagementMore than 1 billion unique users visit YouTube each month. It is the second most popular search engine and the third most popular site in the world. Nielsen says that it reaches more U.S. adults ages 18-34 than any cable network, a sweet spot for advertisers. Mastering the art of YouTube marketing will help your target audience discover you in an entirely new way.
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Optimize Your Posts on LinkedIn, Facebook, Twitter, Pinterest, and More

Creating great content isn’t enough.

Create shareable contentIf you want people to share it, you must consider the dynamics of each of your social networks and optimize your posts for each. This will maximize sharing and help you build your brand, engage with your target customers, create brand ambassadors, and ultimately improve lead acquisition and sales. Failing to polish your posts means that your content won’t be shared as much, limiting your ability to grow your audience.
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Social Media Image Dimensions: The Ultimate Guide

Visual marketing plays an important role in brand awareness and outreach.

Social media image dimensions for Facebook, Twitter, Google+, LinkedIn, Pinterest, Instagram, and YouTubeBrands experience almost 50% more audience engagement when sharing an image or video on their social media platforms, which is why social networks are increasingly featuring and promoting visual content. Optimizing your visual space online is key to achieving maximum exposure for your name and your brand, and helps build your fan base.

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Facebook, Twitter, YouTube: Strategic Marketing Best Practices

Facebook, Twitter, and YouTube are, without doubt, the Big 3 of social media. They are important avenues for building brand engagement and influence. If your company has a presence on all of  them, you’re on the road to creating a name for yourself on social networks.

5 marketing strategies to rock Twitter, Facebook, and YouTubeBut these 3 platforms are very different from one other. Do you know how to effectively approach each one to achieve the best results?

Social media software firm Awareness has researched best practices for these dominant networks. 5 Killer Strategies to Dominate Social Media’s Big 3: Facebook, Twitter, and YouTube, a new white paper from the company, looks at the 3 social media platforms and examines 5 strategies marketers can use to grow brand awareness, foster brand advocacy, and generate leads and sales.

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Top 10 Sponsored Brand Channels on YouTube

YouTube is one of the most powerful marketing tools on the Web. It has grown to one of the world’s largest social media communities, and it has the ability to increase a brand’s online presence dramatically for a fraction of traditional marketing costs.

Here are some key YouTube statistics:

  • 145 million unique visitors per month
  • More than 2 billion views per day, nearly double the prime-time audience of all three major U.S. broadcast networks combined
  • 24 hours of video are uploaded every minute — more video is uploaded to YouTube in 60 days than all three major U.S. networks created in 60 years
  • The average person spends 15 minutes per day on YouTube
  • 70% of the site’s traffic comes from outside the U.S.

Many brands that have embraced YouTube as an advertising medium are skilled at harnessing its full potential — they have created sponsored channels for their products. YouTube ads are a cheap source of traffic, and can drive viewers to other social media profiles (like Facebook) or Web sites with clickable call-to-action overlays.

Many sponsored brand channels have large  audiences — a great example is Old Spice, which was wildly popular earlier this year. Here are the current top 10 ranked by number of viewers this month, along with their current featured videos:

1. BlackBerry: BlackBerry® Style™ 9670 – Official video

2. Windows Phone: New Windows Phone 7 Official Ad

3. Fanta France: Elie Semoun is Professor Kassos

4. adidas Basketball: Dwight Howard and Slim Chin — “Fast Don’t Lie” Music Video

5. Sony Pictures: Official “Priest” Trailer

6. adidas Originals: MEGA Diner 2010

7. Nokia: N8 TV ad — It’s not technology, it’s what you do with it.

8. Electronic Arts Poland: “Medal of Honor” Trailer Premiere

9. Tourist Movie: Official Trailer

10. City of Seoul: Fever Seoul Top 6

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Social Media Strategy: State Farm Insurance

In this video, Social Media Examiner’s Michael Stelzner interviews Kelly Thul, Director of Communication Services at State Farm Insurance.  Thul shares his insights about how they communicate with their 17,000 agents, their Facebook and Twitter strategies, and their very successful YouTube channel.

You’ll learn how State Farm leveraged a partnership three years ago to get started in social media and learn about the environment, as well as some useful tips for your corporate social media strategy.


You’ll hear how State Farm:

  • Publishes different types of content on their YouTube channel to engage with different audiences and which type garners the most views;
  • Engages their employees and explains the different uses of social media (internal versus external) to them;
  • Believes that internal social communication is important for their activity and the keys to success in this area;
  • Uses FacebookTwitter, and YouTube individually and how the three platforms three work together;
  • Creates different types of relationships on Facebook and Twitter;
  • Provides their agents with connectivity and valuable services via Pocket Agent, an iPhone app that has proven popular with its customers; State Farm also offers other mobile apps to help customers connect.

Thul encourages other businesses to be inclusive about who you involve in your company. He also emphasizes how important it is to have a predetermined plan about how to respond to negative issues or comments on the various social media platforms.

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